On Mon, May 30, 2011 at 5:12 PM, Tom Wolper wrote:
>
> I'll second what Joe said. This is about cracking open the model and
> letting the light in. If the execution turns out to be faulty, then
> fix the execution, just don't drop the project and go back to legacy
> Nielsens.
>
True - but I am n
On Mon, May 30, 2011 at 7:39 PM, PGage wrote:
> On Mon, May 30, 2011 at 4:18 PM, Joe Hass wrote:
>>
>> I disagree. What this starts to do is match the conversations and
>> discussions with the show, which provides a better identification for
>> advertisers who are looking for what's being sold. W
I'm just glad that there is a movement to evolve the ratings system.
Sent from my Windows Phone
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From: PGage
Sent: Monday, May 30, 2011 6:39 PM
To: tvornottv@googlegroups.com
Subject: Re: [TV orNotTV] Networks Start To Look Beyond The Nielsens
On Mon, May 30,
On Mon, May 30, 2011 at 4:18 PM, Joe Hass wrote:
> I disagree. What this starts to do is match the conversations and
> discussions with the show, which provides a better identification for
> advertisers who are looking for what's being sold. We've all agreed
> that Nielsen is barely functional as
I disagree. What this starts to do is match the conversations and
discussions with the show, which provides a better identification for
advertisers who are looking for what's being sold. We've all agreed
that Nielsen is barely functional as it stands. This is as good a shot
as any to move to the ne
On Mon, May 30, 2011 at 6:50 PM, Wesley McGee wrote:
> On Mon, May 30, 2011 at 4:24 PM, Joe Hass wrote:
>>
>> Optimedia USA has created a scoring system that integrates not just
>> viewership numbers, but social media mentions and online viewings. In
>> their world, for instance, Glee ranks 2nd,
On Mon, May 30, 2011 at 4:24 PM, Joe Hass wrote:
> Optimedia USA has created a scoring system that integrates not just
> viewership numbers, but social media mentions and online viewings. In
> their world, for instance, Glee ranks 2nd, while Nielsen lists them as
> 55th.
>
> WSJ via Google Docs:
Optimedia USA has created a scoring system that integrates not just
viewership numbers, but social media mentions and online viewings. In
their world, for instance, Glee ranks 2nd, while Nielsen lists them as
55th.
WSJ via Google Docs: http://goo.gl/PDIjP
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