It think latency does matter. I have recollections of Google announcing 
explicitly that they were including server latency as one of their criteria a 
few months back,

Roger

Sent from my iPhone

On 02/03/2011, at 10:43 AM, Aymeric Gaurat-Apelli <lavieestbe...@gmail.com> 
wrote:

> I wonder if the location of a server matters, I thought it was more whether 
> you have a com.au or a .com when targetting Google Australia.
> 
> People say site speed (time to load) is a factor, I am not sure about site 
> latency though, any SEO guru here?
> 
> On Wed, Mar 2, 2011 at 7:51 AM, David Jones <david.jo...@gmail.com> wrote:
> Perhaps some seo guru can explain to me the following scenario :
> 
> Friend has a .com hosted in Oz.
> Search results for his keywords on Google.com.au rank high.
> Repeat this search on Google.Com or Google.co.uk and his site ranks lower.
> 
> I concluded that hosting in Oz a .com is punished by google algorithms and 
> two reasons :
> 1. Site latency
> 2. Based on IP Geo "its not really a serious business " (US centric worldview 
> baked into algorithm)
> 
> Can someone enlighten me?
> 
> On Mar 2, 2011 7:29 AM, "Aymeric Gaurat-Apelli" <lavieestbe...@gmail.com> 
> wrote:
> > *Rai*, I believe the .com.au gives you big SEO benefits if you were to
> 
> > target the australian market.
> > 
> > *Kelvin*, going global has of course a bigger market but also has a stronger
> > competition (most of the time).
> > 
> > It seems that your decision depends on the strength of your competition, the
> > size of the australian market and your marketing budget (in time and money).
> > 
> > On Tue, Mar 1, 2011 at 6:13 PM, Rai <dekraz...@gmail.com> wrote:
> > 
> >> I don't get the domain discussion. Even if you launched locally with .com,
> >> it's not that big a deal keeping it local. (I wouldn't even bother with
> >> .com.au tbh)
> >> Surely it's about strategy - local v global?
> >>
> >> For what it's worth, I'm in the 'think global, act local' camp. Launch your
> >> first/beta version and focus efforts on the local. Find out what works, 
> >> what
> >> doesn't, build upon it rinse, repeat.
> >>
> >> Have a look at Friendorse.com for an example. They started off with a focus
> >> on Hornsby, tweaked things along the way, and (from what I can tell) cover
> >> greater Sydney now.
> >>
> >> Rai
> >>
> >> On Tue, Mar 1, 2011 at 5:19 PM, Kelvin Yip <kyi...@gmail.com> wrote:
> >>
> >>> Thanks Aymeric.
> >>> Although I have both .com and .com.au domain names, I don't intend to
> >>> market both .com and .com.au straightaway. This is what I am trying to
> >>> figure out which is the best way to do. If I start .com and market to
> >>> global straightaway, it should naturally attracts larger
> >>> international audience including US and UK where the people are more
> >>> savvy, the uptake should be better. If I go .com.au first, I can go
> >>> deep but then the market is relatively small and if it does not work
> >>> here, does it mean it won't work in other countries?
> >>>
> >>> On Mar 1, 1:10 pm, Aymeric Gaurat-Apelli <lavieestbe...@gmail.com>
> >>> wrote:
> >>> > I think the problem is not the cost of a domain name, but the effort of
> >>> > marketing on both fronts.
> >>> >
> >>> > If the Australian market is big enough to make your venture profitable,
> >>> it
> >>> > would be an easier market to go for at the beginning. You would have
> >>> less
> >>> > competition, higher visibility in Google and potentially cheaper
> >>> > advertising.
> >>> >
> >>> > Then you can decide to grow and go global later once you have proven
> >>> your
> >>> > idea works.
> >>> >
> >>> > If the Australian market is not big enough then consider to go global
> >>> > straight away. At the start you can't really market two websites at the
> >>> same
> >>> > time, it is really time consuming and might require a different
> >>> approach.
> >>> >
> >>> > On Tue, Mar 1, 2011 at 12:51 PM, David Lyon <
> >>> david.lyon.preissh...@gmail.com
> >>> >
> >>> >
> >>> >
> >>> >
> >>> >
> >>> >
> >>> >
> >>> >
> >>> >
> >>> > > wrote:
> >>> > > If you are able to source and supply global, then go global.
> >>> >
> >>> > > Domains are relatively inexpensive. Chances are you could afford to do
> >>> > > both.
> >>> >
> >>> > > On 3/1/11, Kelvin Yip <kyi...@gmail.com> wrote:
> >>> > > > Hi guys,
> >>> >
> >>> > > > I am working on a Q&A type of project so it can be either local
> >>> > > > specific (e.g. where can I get this?) or general type of questions
> >>> > > > (e.g. how to fix?)
> >>> >
> >>> > > > I have been thinking the following scenarios:
> >>> >
> >>> > > > 1. Launch .com.......... when there is enough Australian audience,
> >>> > > > launch .com.au (similar the way Freelancer.com and
> >>> Freelancer.com.au)
> >>> > > > 2. Launch .com.au..........capture the local market.......then
> >>> > > > launch .com once it has proven the model is working.
> >>> >
> >>> > > > I would like to get some opinions on pros and cons when launch it to
> >>> a
> >>> > > > global market (.com) versus local (.com.au).
> >>> >
> >>> > > > Thanks in advance.
> >>> >
> >>> > > > Kelvin
> >>> >
> >>> > > > --
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> >>> > Aymeric Gaurat-Apelli
> >>>
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> > 
> > 
> > -- 
> > Aymeric Gaurat-Apelli
> > 
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> 
> -- 
> Aymeric Gaurat-Apelli
> 
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