On Mon, Feb 2, 2009 at 7:25 AM, Bob in Jersey <bob.in.jer...@juno.com> wrote: > Jim Ellwanger, to Brad Beam: >> >> > I wonder if that re-appearance during the second half counts as: >> > (1)A network ad >> > (2)A full-cost Pepsi ad >> > (3)A discount-rate Pepsi ad > > Bob guesses #1, with product placement.
If I am understanding this, the correct answer is #2: http://news.yahoo.com/s/ap/20090203/ap_en_tv/fbn_super_bowl_snl_ad "As it turns out, all were paid commercials by Pepsi, made in collaboration with producer Lorne Michaels' "Saturday Night Live." The segments weren't product placement, but commercials paid for by Pepsi and produced by "SNL." Though they appeared to be sketches on "SNL," they ran during allotted commercial breaks. NBC Entertainment Co-Chairman Ben Silverman said Pepsi paid full freight for the spots — which sold for about $3 million per 30-second spot during the Super Bowl. And, going for the prize for quickest self-contradiction by a hypocritical TV scumbag: "They really made it very funny and obvious, so I don't think there was any confusion," said Silverman. "Everything is ongoing experimentation, but the reality is we need to evolve and do more and more things." Added Silverman: "It's not just an ad for Pepsi, it's an ad for `Saturday Night Live.'" --~--~---------~--~----~------------~-------~--~----~ TV or Not TV .... Smart (TV) People on Ice! You received this message because you are subscribed to the Google Groups "TV or Not TV" group. To post to this group, send email to tvornottv@googlegroups.com To unsubscribe from this group, send email to tvornottv-unsubscr...@googlegroups.com For more options, visit this group at http://groups.google.com/group/tvornottv?hl=en -~----------~----~----~----~------~----~------~--~---
