On Thu, Feb 10, 2011 at 3:06 PM, Tom Wolper <twol...@gmail.com> wrote:

>
> Since we're reading tea leaves here, I don't know what incentive CBS
> has for making an insulting offer rather than announcing that they
> won't be entering renewal talks with Couric. They might figure she's
> worth keeping on at the right price and she might prefer staying at a
> much lower salary.
>

Well, I assume they do think she would be worth keeping at the right price.
But I think it is possible that what they consider the right price is so low
that nobody (not CBS, and not Katie) seriously thinks it is possible. Rather
than just say "we don't want Katie", which would have all kinds of negative
PR problems for them, I think they might be tempted to make her an offer she
can't accept, and then say "we tried to get her to re-sign but she turned us
down". Of course, this assume that the people at CBS score as high on the
asshole scale as the people at NBC, which may be unrealistic.

>From Katie's point of view, I don't see how staying at Evening News at a
much lower salary than Diane Sawyer gets is anything she might prefer. Aside
from diva power, an offer of something like $9M would signal (accurately) to
Katie that she was not really valued as the Evening News anchor. Why stay to
anchor CBS to last place with little hope of improvement and manifest signs
that she is not highly valued, when she could probably make twice that
taking Oprah's place at a day time talk show?

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