I am seeking guidance on methods to track items such as gift cards, gift 
certificates, merchant cards,  bank reward cards, and store-credit cards for 
returned purchases.

On the one hand, these items are a form of income.  As such, I could track them 
as income.
On the other hand, I use these items  they way I use a credit card to make 
purchases.  As such, I could track them as a credit card.
Are there other hands with other methods?

I am looking for a simple, consistent method for all of these items so that I 
can easily track when I received the item and its initial value, and track the 
expenditures.  I want to keep all of these items in the same part of my account 
tree.   Rigorous, double-entry accounting is not essential.  Imbalance on one 
side of a transaction is OK.
  
What are the pros and cons of the various methods to track these items?

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