Standard time for pre-roll is :10 or :15 seconds. We buy media for clients, and I placed several :15 ads this month. Best, Zachary
On Feb 8, 2008 2:46 AM, Bill Cammack <[EMAIL PROTECTED]> wrote: > Pre-roll? Preferably 3-5 seconds. First Position? 5-10 seconds. I > really don't enjoy watching 15 seconds of show and then 15 seconds of > commercial. > > Depending on how long your show is, you can get away with another 15 > second spot in the middle or near the end, but those are less coveted > by advertisers, for obvious reasons of people not watching the show > that long and never seeing the commercial. > > I also think that the more integrated the ad is with the show, the > better. Have your on-air talent do the voiceover or the actual spot. > > Bill Cammack > http://BillCammack.com <http://billcammack.com/> > > --- In videoblogging@yahoogroups.com <videoblogging%40yahoogroups.com>, > "Jan McLaughlin" > <[EMAIL PROTECTED]> wrote: > > > > I've been watching all the networks web shows on and off from the > beginning. > > > > The least intrusive of them is :05 > > > > The longest, :15 > > > > All the mid-roll ads are :30 > > > > Jn > > > > On Feb 7, 2008 6:09 PM, Irina <[EMAIL PROTECTED]> wrote: > > > > > yeah, anything longer than 5 seconds gets skipped. > > > > > > thats from a much more intensive study from france. > > > > > > cuz you know anything from france is intense :) > > > > > > seriously tho, 5 seconds is long enuf for impact but not long enuf to > > > annoy > > > > > > > > > > > > On Feb 7, 2008 10:47 AM, Kathryn Jones <[EMAIL PROTECTED]> wrote: > > > > > > > HI Jim, > > > > > > > > Believe it or not research has shown that the most effective > pre-roll > > > > add is the thirty second pre-roll, http://tinyurl.com/289a95 However > > > > research has also show that uses skip videos with pre-rolls, http:// > > > > tinyurl.com/24hay9 > > > > > > > > I used a ten-second pre-roll against my best judgement (client > > > > insisted upon it), but my advice to you if you must insert a > pre-roll > > > > is to keep it as short as possible and hope its over before the user > > > > has a chance to click away and then follow up with companion > links or > > > > a really great mid or post-roll, or even better, convince the client > > > > to let you incorporate their product directly into the content. > > > > > > > > kathryn > > > > http://www.synchronis.tv > > > > > > > > > > > > On Feb 7, 2008, at 1:35 PM, Jim Kukral wrote: > > > > > > > > > Does anyone know what the standard time is for a preroll ad? I > know > > > > > there > > > > > aren't really any standards yet for online video. Just looking for > > > > > feedback > > > > > and opinions. 5 seconds? > > > > > > > > > > Jim Kukral > > > > > > > > > > Check out my video show at www.jimkukral.com. > > > > > > > > > > [Non-text portions of this message have been removed] > > > > > > > > > > > > > > > > > > > > > > > [Non-text portions of this message have been removed] > > > > > > > > > > > > > > > > > > > > > > > > -- > > > http://geekentertainment.tv > > > > > > > > > [Non-text portions of this message have been removed] > > > > > > > > > > > > > > > Yahoo! Groups Links > > > > > > > > > > > > > > > > > > -- > > The Faux Press - better than real > > http://feeds.feedburner.com/diaryofafauxjournalist - RSS > > http://fauxpress.blogspot.com > > aim=janofsound > > air=862.571.5334 > > skype=janmclaughlin > > > > > > [Non-text portions of this message have been removed] > > > > > [Non-text portions of this message have been removed]
