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Sound Machine

How did a pop band end up in a museum?

by Sasha Frere-Jones

April 30, 2012

On an August night in 1981, the German band Kraftwerk played at the
Ritz, on East Eleventh Street in Manhattan, in support of its latest
album, “Computer World.” The only instruments onstage were actually
machines: reel-to-reel tape recorders, synthesizers, keyboards, and a
calculator. All four members of the group had short hair and dressed
identically, in black button-down shirts, black pants, and shiny
shoes, which made them look more like valets than like musicians. That
didn’t bother them, as they didn’t like the idea of being a band—or
even musicians—and often referred to themselves as “operators.”

For the song “Pocket Calculator,” one member triggered percussion with
a drumstick. Another used a Stylophone, a metal keyboard played with a
small stylus. Florian Schneider, a founding member, played the
calculator, which was wired into the sound system, so that pressing
the keys made audible beeps. His partner, Ralf Hütter, who is the only
remaining original member of Kraftwerk, sang the lyrics of the song in
a monotone—an approach that he calls Sprechgesang, or “spoken
singing”—and played a small Mattel keyboard. “By pressing down a
special key / it plays a little melody,” he intoned. Schneider
responded by playing something sort of like a melody with the
calculator. At one point, Hütter bent down and let the audience play
the keyboard. Recently, Hütter said, “I wanted to show them that
anyone could make electronic music.”

That year, songs from “Computer World” were played on “urban” radio
stations in New York, such as Kiss-FM and WBLS. The Bronx d.j. and
hip-hop pioneer Afrika Bambaataa was in the audience at the Ritz. He
had found Kraftwerk’s 1977 album, “Trans-Europe Express,” in a record
bin several years earlier. “I was just looking at these guys on the
cover and saying, ‘Whoa, whoa, what the hell is this?’ ” he told me.
“Wow! Something’s here that’s very funky, and I got to play it for my
audience.” He added that Kraftwerk’s battery of gear at the Ritz made
it look as if they were playing “washing machines.” (Because of the
difficulty of re-creating their recordings with such complicated
equipment, the band has visited the U.S. only seven times in its
forty-two-year history. Now they use laptops.) The following year,
Bambaataa, along with the musician John Robie and the producer Arthur
Baker, combined the beat of “Numbers,” from “Computer World,” and the
melody of the title track from “Trans-Europe Express” to create
“Planet Rock,” an early hip-hop song that spawned a small clutch of
genres, including electro, Miami bass, and Brazilian baile funk.
“Computer World,” Kraftwerk’s masterpiece, sold less than a million
copies, yet its influence has been surprisingly broad—even Coldplay,
for its single “Talk,” from 2005, has used a melody from the album.

One song on “Computer World,” called “Home Computer,” has a
distinctive, ascending arpeggio that feels a bit like bubbles rising
quickly through mercury. That arpeggio shows up in LCD Soundsystem’s
single “Disco Infiltrator,” from 2005. It’s also referenced in Missy
Elliott’s “Lose Control,” from the same year. A few days ago, I was
walking through SoHo and passed the Uniqlo store, with its painfully
fluorescent lighting, which illuminates only slightly less fluorescent
clothing. Nicki Minaj’s hit “Starships,” a savvy combination of
dubstep and traditional house, was bleeding onto the street. When I
listened closely, I realized that this version was actually a mashup
with one of the many songs that has used “Home Computer” ’s arpeggio.
Maybe it was Kraftwerk, or LCD Soundsystem, or Missy, or someone else
entirely. It didn’t matter—the sound still signifies newness, joy, and
some kind of ascent.

It turned out not only that anyone could make electronic music but
that almost everyone wanted to. Kraftwerk is perhaps the only group
that played the Ritz in 1981 that sounds entirely current today.
Plenty of people saw the machines coming, but nobody else has listened
as carefully to them, or documented their strengths as lovingly.

This month, the Museum of Modern Art opened a retrospective of
Kraftwerk, its first for a musical act. In the six-story atrium,
Kraftwerk played an abbreviated version of its repertoire, in
chronological order of its albums, on eight consecutive nights. The
shows cherry-picked from each, followed by an hour or so of the
group’s best-known songs. “These aren’t concerts,” Klaus Biesenbach,
the chief curator at large for the Museum of Modern Art, who organized
the exhibit with the curatorial assistant Eliza Ryan, explained. “It’s
a retrospective; it’s curated. They aren’t playing everything they
ever recorded, any more than we could fill the museum with every photo
Cindy Sherman has ever taken.”

Demand for tickets overloaded the Web site of the third-party vender,
ShowClix, minutes after they went on sale. Buyers were limited to two
tickets each, and ticket holders had to show identification to obtain
a wristband required for admission, to prevent scalping. Still,
listings on Craigslist showed up immediately, offering entry in
exchange for more than two thousand dollars and, in one instance, for
an evening with a “hot, swinger couple.” Animatronic robots designed
to look like the band members were on display in the lobby, and
listening stations loaded with the band’s albums were in place near
the atrium. Hütter said that seeing these robots was no better or
worse than seeing the band members themselves. “The robots are members
of Kraftwerk,” he added.

Four consecutive Sundays have been dedicated to d.j.s playing the
music of Kraftwerk over a surround-sound system set up in a geodesic
dome in the courtyard of MOMA PS1, in Queens. Bambaataa is scheduled
to play the last Sunday, May 13th. The first weekend at PS1, April
14th and April 15th, showed how wide Kraftwerk’s influence has been.
That Saturday, Juan Atkins, who is often credited as the first
practitioner of Detroit techno, played a set that began with
Kraftwerk, then moved into pop songs that reflected the band’s
influence, like Yaz’s hit “Don’t Go,” from 1982. The next day, Hütter
performed. While the beat from “Numbers” thumped along, and the band’s
album covers were projected onto the walls of the dome, Hütter sang
into a Korg vocoder, which processes speech and combines it with the
notes of the keyboard. “I feel at home in the dome,” he sang.

How did a pop band end up in a museum? Hütter and Schneider began
collaborating in the late sixties, in Düsseldorf, and in 1970 opened a
studio, a loft that they called Kling Klang, near the railway station.
Düsseldorf was a center for avant-garde art; Kling Klang shared a wall
with Gerhard Richter’s studio, and, for breaks, they would all play
foosball with Joseph Beuys. First calling themselves the Organization,
they later chose Kraftwerk (“power station”), because of its
implications—“energy,” “art work,” “craft”—and also because of the
ubiquity on German highways of signs for power stations.

In addition, the name and its industrial aesthetic seemed like a
subtle affront to the earthy English hippies who were popular at the
time, bands such as Cream, the Yardbirds, and Led Zeppelin, who
performed versions of American blues, complete with long guitar solos.
The guitarist Michael Rother, who played in an early version of
Kraftwerk and later formed the influential rock band Neu! with the
drummer Klaus Dinger, told me that Hütter was the first musician he
had met who “had the same feeling about melody and harmony that I’d
held inside me that was not based on blues or the structure of
American-British pop music.” Living in postwar Germany, and alert to
the problems of the immediate past and the proximate present,
musicians were trying to establish a German pop language from thin
air. Mimicking Anglo-American musical poses was cheesy, but anything
that sounded overtly Germanic evoked dangerous historical memories.
What the groups of Kraftwerk’s cohort settled on, in common, was
reduction and repetition: no guitar solos.

Kraftwerk’s early records were not particularly melodic and only
intermittently rhythmic. Pieces were built around keyboard tones,
flute, guitar noises, the sound of breathing, and occasional stretches
of drumming. “Autobahn,” the band’s fourth album, from 1974, was its
first to move decisively toward pop, though not as it was practiced at
the time. Bits of flute and guitar remained, but most of the music was
generated by drum machines and synthesizers, which Hütter and
Schneider had begun to modify themselves. By the time “Radioactivity”
was released, in 1975, the guitar and flute were gone, and the
machines took over for good. While the chorus of “Autobahn”—“Wir
fahr’n fahr’n fahr’n auf der Autobahn”—was a reference to the Beach
Boys and their “fun fun fun,” Kraftwerk rarely sang in harmony, and
almost every vocal was processed through some kind of machine.

They saw their work as “confronting the mirror of the tape machine”
and representing Alltag—everyday life. Their shows, which often took
place in art galleries, were rarely traditional. Hütter sometimes
rubbed a microphone across his face. “Depending on the length of my
beard, it would make stronger sounds,” he said. At one show, their
collaborator Emil Schult circled a gallery space on roller skates and
beamed wireless signals into the sound system while Hütter and
Schneider played keyboards. At another, the band set up a drum machine
and weighed down the keys of a synthesizer before leaving the stage.
Hütter told the Rolling Stone reporter Mike Rubin that “the audience
at the party was so wild they kept dancing to the machine.”

But the band’s passion was for recording, and it did so obsessively,
with the gifted engineer Conny Plank. In Dave Tompkins’s “How to Wreck
a Nice Beach,” a history of synthetic voice processing, Schneider
says, “The mysterious thing about these machines, sometimes when you
use them, you feel like a secret agent of sounds. We closed our
studio—nobody could go inside. We were very paranoid.” The work paid
off. As democratic and empowering as drum machines may be, there are
very few pop records that sound as exquisitely balanced as
Kraftwerk’s.

At the time, electronic music was a curiosity in pop. In 1968, the
composer Wendy Carlos released an interpretation of Bach, played on a
Moog synthesizer, that won three Grammys. Compilations keyed to the
novelty of the Moog appeared in the early seventies, featuring chirpy
versions of songs such as “Yummy Yummy Yummy” and “Popcorn.” There was
already substantial academic and commercial work being done on
synthesizers in places like Stanford University’s computer department,
the BBC Radiophonics Workshop, and the West German Broadcasting
studio, in Cologne. Tangerine Dream, from Berlin, Kraftwerk’s
contemporary, was making entire albums using synthesizers, though it
fit more comfortably into what would one day be called “ambient
music,” rather than pop.

Early reactions to Kraftwerk were often hostile, and sometimes verged
on xenophobic. In an interview published in Creem, in 1975, the critic
Lester Bangs asked the members of Kraftwerk if their machines were
“the final solution” for pop music. “No, not the solution. The next
step,” Hütter responded, and he was right. Pop’s non-narrative
phrases, glittering, brief melodies, and reliance on technology can be
traced directly to Kraftwerk’s concept of Mensch-Maschine, or “man-
machine,” which was not just the name of the band’s seventh album but
also a guiding principle. The sound is rooted in the interaction
between computers and people—which, for many of us, is what now fills
our waking hours. Kraftwerk’s melding of machines and everyday life is
far from eugenic, though; it’s remarkably gentle, even a bit
melancholy. The bicycles and cars and computers and radios and
calculators that inhabit their albums are a friendly lot. When Bangs
tried to provoke the band by citing William Burroughs’s assertion that
one could start a riot with two tape recorders, Schneider responded,
“A person doing experimental music must be responsible for the results
of the experiments. They could be very dangerous emotionally.”

After “Autobahn,” Kraftwerk’s music became increasingly syncopated and
propulsive, and, without intending to, the band began laying the
foundation for electronic dance music. Hütter’s explanation is simple:
“Machines are very funky.” With remarkable consistency, each album
referred to a mechanical process that the music mimicked, a simple
concept that reflected a culture increasingly defined by the machines
around it. “Radioactivity” echoed Geiger counters; “Trans-Europe
Express” imitated the rhythm of wheels on train tracks and the
descending tone of the Doppler effect; and “Computer World” was made
by computers and about computers. The albums embodied both the
simplicity and the richness of electronic signals.

Last year, MOMA presented an Andy Warhol exhibition, which felt like a
natural precursor to the Kraftwerk shows. The band is the Warhol of
pop—apolitical, fond of mechanical reproduction, and almost creepily
prescient. While Warhol, with his silk screens and lithographs, was
criticized for ignoring the idea that an art work is a unique object,
traditionalists decried the anonymity of Kraftwerk’s machines, and
implied that using synthesizers was somehow cheating. But, for both
artists, it was not limiting that anybody could paint a soup can that
someone else had designed, or that anybody could push a button on a
keyboard that someone else had made. One could modify the image of
mass-produced objects as needed, and both Warhol and Kraftwerk did,
repeatedly. Making copies of things made them democratically available
but didn’t preclude the individuality of the modifiers.

The exhibition at MOMA was Kraftwerk’s first appearance in New York
since 2005, when the group played a volcanic show at the Hammerstein
Ballroom. (Schneider was still with the group; he left the band in
2006. Hütter says that Schneider was tired of touring.) Whereas the
Hammerstein show was ecstatic, a loud moment of catharsis for the
dance audience that remains the band’s core demographic, the MOMA
shows were controlled presentations for a diverse crowd that seemed
only to want to lay eyes on these legends. As Kraftwerk, in various
forms, has done for decades, four band members stood in a line behind
podiums that neatly hid what they were manipulating. Hütter stood
stage right and worked with a keyboard, playing most of the lead
melodies live. At other times, he said, “I read e-mails. I have an
iPad. I have a text prompter for the lyrics.”

Henning Schmitz and Fritz Hilpert, later additions to the band, stood
between Stefan Pfaffe and Hütter, working on synchronized laptops,
while also triggering rhythmic elements. Pfaffe controlled the
visuals. Since it was a retrospective, the shows were not allowed to
vary substantially—“you can’t change a painting for a retrospective,”
Biesenbach said—so each one began with a deep vocoder voice speaking
in German and English, introducing the “ladies and gentlemen” to the
Mensch-Maschine. After a brief spray of notes, a white scrim fell,
revealing the band members, each wearing a skintight bicycling outfit
covered with luminescent white lines in a grid formation, as if they
were being tracked on a green screen for later animation. Hütter is
fit—he takes bicycling trips through Europe—but he has a small paunch,
which slightly deformed the grid.

For several nights, the band opened with a song called “The Robots.”
Hütter recited in Sprechgesang, “We’re charging our own battery, and
now we’re full of energy.” Behind the musicians, on a screen, robots
sported red shirts and black ties, as they had on the cover of “The
Man-Machine.” The crowd, which included musical adventurers such as
Yoko Ono and Michael Stipe, had been given 3-D glasses. In 3-D, the
robots turned and dipped their heads, and their enormous arms seemed
to float over the band members. The visuals for many songs were simply
the lyrics rendered in a kind of ticker-tape typeface, crawling across
the screen as lines undulated in the virtual background. “Autobahn”
opened with the sound of an engine turning over and introduced a
visual rendering of the Autobahn running through the Rhineland. (The
band’s appearance at MOMA was sponsored by Volkswagen.)

This kind of frozen kitsch ran through the shows. As crisp as the
music sounded, the visuals occasionally felt like visions of the
future from the late seventies, or early digital art you might find in
an e-card from your mom. There were moments of 3-D treble clefs
zooming toward the audience, as if Kraftwerk were paying tribute both
to clip art and to themselves. The band members jiggled their legs but
were otherwise immobile, and perhaps three smiles broke out onstage in
the course of the week. The audience mirrored the band’s reserve; even
during the most propulsive numbers, people seemed to remember that
they were in a museum.

What carried the retrospective, and kept it from being a period piece,
was the sound. It was relatively quiet, as pop-music performance goes,
and Hütter explained that it was like classical music for him; hearing
detail was important, and there needed to be room for dynamic surges
and drops. Hearing the rippling, atonal arpeggios of “Numbers” or the
almost demure tootling of “Neon Lights” made it seem as if Kraftwerk’s
influence on contemporary music might never end. Every fragment of
language—“It’s in the air for you and me,” for instance—and every
lullaby melody could be dropped, without change, into any modern pop
song and sound appropriate to even the savviest listener. Hütter says
that the band is working on a new album, though that seems entirely
unnecessary at this point. Their old is still our new.

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