Thought this might be of some interest...
There is a tv commercial that is being aired by Ford for it's Focus model
that incorporates the phrase "detroit techno" into its campaign. I happened
to be walking back into the room as the spot was ending but at the very end
there's a picture of the car, the words "detroit techno", and the Focus
logo. The music playing in the backgroung didn't immediatly strike me as
being detroit-based, but then again I only managed to hear about 3 seconds
of it. Has anyone else seen this? If so, I wouldn't mind hearing about the
entire commercial and if there is any real connection between the slogan and
the music used in the ad. Personally, it didn't sit well with to see the
phrase objectified, but hey, that's advertising. I'm wondering if Ford just
happend to link together the words "detroit" and "techno" together through
some freak coincidence as both words separatley can apply to their product
but also without realizing that they might be stepping on the toes of an
entire musical community.
Any opinions on the use of 313 in the mainstream media?
Jaques
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