There is perhaps one other interpretation to this... Detroit techno is quintessential, and perhaps Ford is drawing that relation to the Focus, it being a quintessential car to that company...
darw_n "create, demonstrate, toneshift..." http://www.mp3.com/stations/clevelandunderground http://www.mp3.com/darw_n http://www.sphereproductions.com/topic/Darwin.html http://www.mannequinodd.com ----- Original Message ----- From: "FRED MCMURRY" <[EMAIL PROTECTED]> To: <[EMAIL PROTECTED]> Cc: <313@hyperreal.org> Sent: Wednesday, November 15, 2000 10:06 PM Subject: Re: [313] Focus Commercial > I think you're right about that interpretation Dan. It's only if you have > prior knowledge of the tune and it's origins that you understand the double > meaning of "Detroit Techno Ford Focus". What can be said is that someone at > the ad agency is a techno fan. It's usually someone within the ad agency > scouting out potential music sources....not within the company being > advertised. The Ford spot might be a different case, but from my experience > in the ad business it works this way. Someone in the ad agency's creative > department has a big smile on their face right now because they are a techno > fan and they got to finally do what they wanted to...express their love for > techno. > > Fred > > > >From: Dan Sicko <[EMAIL PROTECTED]> > >To: [EMAIL PROTECTED] > >CC: 313@hyperreal.org > >Subject: Re: [313] Focus Commercial > >Date: Wed, 15 Nov 2000 13:38:16 -0500 > > > >I think it's supposed to be a broader interpretation for those > >outside Detroit or fans of the music -- > >think shorthand for "detroit technology." > > > >Somewhat of a nebulous headline, but I've read a lot worse. > > > >-d > > > >>i just don't understand the end of the commercial: > >> > >>DETROIT TECHNO > >>FORD FOCUS > >> > >>like they meant one and the same. do they want you to think Detroit > >>techno inspired the Ford Focus? > >> > >>seems kinda silly. > >> > >>Mike > >> > >>>From: [EMAIL PROTECTED] > >>>To: 313@hyperreal.org > >>>Subject: [313] Focus Commercial > >>>Date: Wed, 15 Nov 2000 09:27:48 -0500 > >>> > >>>Saw the Ford ad last night on fox and it is pretty cool. It seems > >>>to be running pretty consistantly during prime time for those > >>>wanting to see it here in the states. I checked out the site > >>>televisioncommercials.com to see if they added it yet to their > >>>site. Maybe if a few more people sent them an email it might get > >>>added faster. > >>> > >>>daveNYC > >>> > >>>--------------------------------------------------------------------- > >>>To unsubscribe, e-mail: [EMAIL PROTECTED] > >>>For additional commands, e-mail: [EMAIL PROTECTED] > >>> > >> > >>_________________________________________________________________________ > >>Get Your Private, Free E-mail from MSN Hotmail at http://www.hotmail.com. > >> > >>Share information about yourself, create your own public profile at > >>http://profiles.msn.com. > >> > >> > >>--------------------------------------------------------------------- > >>To unsubscribe, e-mail: [EMAIL PROTECTED] > >>For additional commands, e-mail: [EMAIL PROTECTED] > > > > > >--------------------------------------------------------------------- > >To unsubscribe, e-mail: [EMAIL PROTECTED] > >For additional commands, e-mail: [EMAIL PROTECTED] > > > > ____________________________________________________________________________ _________ > Get more from the Web. FREE MSN Explorer download : http://explorer.msn.com > > > --------------------------------------------------------------------- > To unsubscribe, e-mail: [EMAIL PROTECTED] > For additional commands, e-mail: [EMAIL PROTECTED] >
