On Wed, 6 Dec 2000, Otto Koppius wrote: > I think one big assumption that's being made throughout this discussion > is that Ford decided who to nominate. That decision is made by the AMA > organisation, not the sponsors. The AMA most likely decides the nominees > based on sales and publicity etc. and then there's no surprise that > those three names come up (it's not exactly the first time this sort of > thing happens).
When Ford first started airing the Ford ads late 1999 they showed the small hatchback model pulling into a parking garage. A group of raver types are sitting in the car, the car being squished between two cars parked too close. So they pop the hatch and clumb out the back, all the while a house track is playing in the background. So it could be the marketing people put two and 2.5 together a while ago. > And with Ford's current ad campaign theme, it's no surprise either that > they decide to sponsor such an award, even though they know it's not the > real techno. In any case, it's the closest thing at the AMA they have > for reaching the intended target audience. Assuming they show the ad > during the awards, it will certainly make people wonder what Detroit > Techno is. Then it's up to 'us' show them what it all is about (and not > flame polite-but-ignorant newbies like what happened to that raver kid a > few weeks ago!). Is the ad I'm referring to the one y'all are talking about? Steven White steve at barking cat dot org aytch tee tee pea colon slash slash barking cat dot org slash
