fw: from env

Hi 313:

I was forwarded the 313 comments on our newsletter's promo text for the new
Metro Area record. I wanted to respond. The last thing I'd want is people
thinking we don't know our place, and anyway, some interesting issues came
up.

First, it should be noted that a promo sheet is not a serious document. It's
basically something distributors use to spit their gum out in as they listen
to the 12" it comes with.  Nonetheless, nowhere in ours was it said that
Metro Area "lay claim" to a sound beyond its own - and to be fair, I think
it's well within an group's rights to claim its own music.  We work
extremely hard to try and make ours distinctive and something that will last.

I think the flat rejection by many distributors of our first record (hatched
in 1998 - "Atmosphrique") has a lot to do with our unfavorable perception 
of recent productions that people compare to ours.  When we started MA, with
rare exception, it was not normal to talk about the 80s R&B or boogie in
most circles (certainly techno and house). Disco seemed to exist purely to
be filtered, cut up and 909-ized.  Even older people into Garage and
classics had a very strict cannon they adhered to.

I remember a major distributor, rejecting our record, asked "what was up
with the disgusting label" (neon pink and green).  We sent our first stuff
to a few favorite classics DJs at NYC's KISS-FM to no response (a few 
monthsago, a bootleg of our track is being played on the station during prime
time). Very few shops showed support.  While the next two records weren't 
as tough, but still were variations on the "Atmosphrique" theme until our
fourth record in 2001.

These early experiences inform my perception of so-called "similar" records
today: it's not a real struggle to make or sell them today since the sound
and influences are now accepted.  If anything, it's considered passé or
institutionalized due to overexposure by the "homage" records.  A recent
interview in Keep On magazine with Nick the Record crystallized it for me
when he said "I love Metro Area, but they seem to just be repeating
themselves."  And I thought gee, we haven't put out a 12" in over two 
years!

I guess the point is: isn't asking about "decent Metro Area ripoffs" or
"decent (insert name here) ripoffs" indicative of a general musical problem?
This is the 313 list - so people should remember all the "decent Basic
Channel ripoffs" or "decent DBX ripoffs" of the 90s.  Was that musical
advancement?  Did that help precipitate exciting new music in general?  Were
those records a respectful homage?

You can guess my opinion!  (Although I do think we were a pretty good 
BALIHU ripoff!)

------------------------------

Date: Fri, 14 May 2004 13:51:42 +0100
To: 313@hyperreal.org
From: [EMAIL PROTECTED]
Subject: Re: (313) FW: Environ Newsletter - metro area 5!
Message-ID:
<[EMAIL PROTECTED]
om>

>Curious to know if anyone can name and shame some of these!
>Plus, are there any decent Metro Area rip-offs out there?
>Kerrier District springs to mind, but it struck me as a respectful homage,
>rather than a rip-off.

You know what, I nearly asked the same Q yesterday.

I guess there's a few, and it's all a matter of opinion. I can't add to
Putsch/Kerrier though.
Someone said to me recently that they really like a couple of the Kerrier
District tracks - more so than the Metro Area stuff. (which I didnt agree
with).

But, and here's the thing. Can Metro Area really lay 'claim' to that sound?

Given, they were the first to update stuff in that manner, but I wouldn't
have said it was a 'new' sound, there's alot of records from the early 80's
that sound a lot like Metro Area in my opinion. David Keaton's "Space
Control" on Roulette sounds very Metro Area I think. There's flippin loads,
I can't even think of them off the top of my head, I'll have to look
through my records. I dunno, electronic boogie records are what I call 'em.

Having said that, I do think Metro Area is a very ace project. I'd like to
see it go further now, I reckon vocals and song stuff would go brilliantly
like this, and those two would make pretty great producers of that sort of
stuff I think.

Blah.

Alex

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