Yep, I never fell out of love with it either. Bring back the hardware UR (please)!
As for the 7"s, it does seem like a peculiar strategy to me, but I don't find it annoying as such. I've bought only one so far: the Tobacco Ties 7". Releasing a 7 before a 12 could either limit or increase risk/expense (and cut margins). Hard to say if you don't know what the model is, although it must be tight. I don't even know if 7s which are products in themselves (i.e., not promos) would work out cheaper to produce. Just because you're using less plastic, it doesn't work that way! K