Intel to Formally Launch Conroe Desktop Chip July 27

Wednesday, July 12, 2006

Intel will formally launch its next-generation "Conroe" chip for desktop PCs on 
July 27, marking the company's second step to recover from slumping sales
with new products.

And the company is expected to lift an embargo tomorrow, allowing PC vendors to 
release the results of their benchmarking studies between Conroe and AMD's
Athlon 64 FX-62. Here is the
most recent performance update
from Intel itself.

Intel also plans to launch its dual-core Itanium chip for high-end servers, 
code-named "Montecito" on July 18, and has already begun shipping them to 
computer
vendors.

The events mark the beginning of a busy summer for Intel.

"We plan to introduce multiple chips, more than 10, over the next 30 to 60 
days," said company spokesman Bill Kircos. The chips will include a standard
desktop version of Conroe--officially the Core 2 Duo--as well as an extreme 
edition for gamers and other combinations of features and prices.

The Conroe chip will be available to consumers almost immediately, since Intel 
has already begun shipping the processor to certain channels and manufacturers,
Kircos said. Intel will reach full production within 30 days.

The timing is crucial for Intel because the company plans to sell Conroe in the 
looming back-to-school and holiday seasons, as well as for corporate upgrades
planned by many IT departments for the end of the fourth quarter, he said.

Sales of Conroe will also mark the official launch of
Intel's VPro platform ,
the bundle of features for business desktops announced in April.

Intel has found strong profits in selling bundles of hardware and software in 
platforms like Centrino for mobile desktops and Viiv for home entertainment.
VPro will extend the idea to business desktops.

The Core 2 Duo chips enable those platforms by delivering a collection of 
features that Intel calls "Star T's."

"Those are leading technologies we've been rolling out in various chips 
already. But this new microarchitecture will include all of them; 64-bit 
computing,
virtualization, active management, I/O, and hyperthreading to come later," 
Kircos said.

Intel's first step to recuperate from sluggish sales came last month, when it 
unveiled
the Woodcrest chip for servers --
officially the Xeon 5100. The company also plans to launch its
Merom chip
for mobile notebooks in August. Conroe, Woodcrest and Merom are built with the 
company's new Core microarchitecture, the successor to the Netburst design
that produced the Pentium line.

Intel accelerated the launch schedule of these three chips in the wake of a 
disappointing earnings report in April, when the company said it missed 
estimates
for the quarter and would miss forecasts for annual revenue in 2006.

Intel is the world's biggest chip maker, but has been losing market share to 
Advanced Micro Devices(AMD). Intel hopes Conroe will help to arrest that slide,
and early reports from PC vendors suggest that the new chip will make a 
difference.

"The high performance, raw processing power and low power consumption will 
deliver a lot of value for consumers," said Liem Nguyen, a spokesman for Dell.

"We've been working closely with Intel on testing and development, and we saw a 
40 percent performance gain and almost the equivalent for improved power
consumption," compared to the previous generation, he said.

Dell plans to sell the Conroe chip in its
high-end XPS 700 gaming desktop
first, with other products to come.

As it prepared to battle Intel in the marketplace, chip-making rival AMD 
insisted it would stick to its schedule for releasing new chips, and would not
cut prices on current chips.

"We have been watching the competitive situation very closely, but it will not 
have an impact on our ability to deliver value to the market," said David
Schwarzbach, division manager for the desktop group at AMD.

AMD launched its 4x4 platform for gamers in June, and plans to release its 
dual-core Athlon 64 X2 in the second half of 2006. In the longer term, the 
company
will launch quad-core chips in 2007, and continue its support for multithreaded 
applications. "The future is a multitasking and multithreaded world; we
would even say a mega-tasking and mega-threaded world," Schwarzbach said.

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Vikas Kapoor,
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