Talk is cheap and getting cheaper

 

BBC Click's Dan Simmons

 

By Dan Simmons

Reporter, BBC Click Online

 

Woman using Skype

Skype launched in 2003

 

Everybody likes to get something for nothing and for many net phone call
technology has been a great way of saving money when keeping in touch with
friends

and family.

 

For a long time Skype has been the trailblazer for net phone calls. It has
won millions of fans because the service is free if you call another Skype
user.

 

But Skype is facing challenges as more firms muscle in - some of whom let
you make calls without special software or even a PC.

 

The innovators include Jajah, Babble, Voipcheap and Project Gizmo. Jajah
launched earlier this summer and claims to offer free global calling with a
twist

as it allows you to connect two phones via its website.

 

Users tap in the number they want to call from, and the one they want to
reach. Jajah calls both parties, connects them and lets them chat via the
net.

 

By connecting telephones, rather than computers, the call uses both the
internet and the fixed phone network.

 

"What we give away is the last mile, so not the part from the UK to New York
for example (as this is part of the call is over the internet) but the part

of the call from the termination server in New York to the phone you're
calling in New York (the part that travels over the local telephone
network),"

said Roman Scharf, co-founder of Jajah.

 

"These local connections are getting cheaper, and eventually they will drop
to zero. We're just making it real today."

 

Jajah claims to offer free global calls, even to mobiles in some countries.
But its claims bear some scrutiny.

 

Call limits

 

"If calls are from one internet person to another person on the internet
they are free because it doesn't use the normal telephone," said Ian Fogg,
senior

analyst at Jupiter Research.

 

Video phone call on Skype

Skype has added video to its net calls

 

"If the calls are to a normal phone number and they are being marketed as
free that's because it's a promotional activity - because those companies
want

to acquire customers, or they want to sell other services like voicemail,
ring tones, or other features," said Mr Fogg.

 

Just as with Skype, calls through Jajah to people who are not registered
incur a cost.

 

There are also limits on the number of free calls users can make. The
policies of both Babble and Jajah allow for around 30 minutes of free calls
per day.

There are further conditions as for some services users must be an "active
user" - this means they must make calls a few times each month.

 

It is also worth remembering that "free" in this sense relies on users
paying a regular bill to have a broadband connection to the net.

 

Small world

 

Jajah's claims that it offers "free global calling" are worth investigating
too.

 

"It's free global calling because when you look at the list the countries
that are included in the programme it gives quite a global feeling," said Mr
Scharf.

 

However, there are 132 territories around the world that Jajah users must
pay to call.

 

Excluded from the free call list are countries in Africa plus most countries
in Asia South America.

 

Despite the success of Skype, the actual numbers of people using the net
phone services are pretty low.

 

Research by industry analysts IDC in America in 2005 suggests only 10% of
households with broadband use it to make calls over the internet.

 

Jajah hopes to increase take-up by making internet calling feel more
natural, using phones rather than computers.

 

And because Jajah does not use your own internet connection to deliver the
call it is much more attractive to people without hi-speed broadband.

 

While Jajah and other new entrants to the net phone market hopes to become a
serious competitor to the likes of Skype, they too are feeling competition

from established telecommunication firms slashing call prices worldwide. The
pressure is on the start-ups to keep innovating.

 

One of the first gadgets to come from this relentless competition is a
handset that uses Skype but connects via wi-fi. The first models of the
phone should

be available in later 2006.

 

The handsets seek out wi-fi hotspots so users can make internet calls while
out and about.

 

Some hotspots charge for access, but if users can find one that are free
they can place calls to other Skype users for nothing.

 

Texting

 

It is not just voice calls are getting cheaper. Some are turning to the net
to make it cheaper to text. This could prove popular as text messaging is
very

widely practised. During the first quarter of 2006 more than 300 billion
text messages were sent across mobile networks - 40% more than in the same
period

in 2005.

 

Start-up Hotxt lets UK mobile phone owners with a data connection send as
many texts as they want to other Hotxt users for only £1 a week. UP to 35
messages

can be sent to non-Hotxt users.

 

Old-fashioned phone, Eyewire

Traditional phone firms are not about to become antiques just yet

 

One other caveat is that the sender also pays for the data transfer costs
involved but this works out to be a fraction of a penny.

 

Hotxt has competition from Tex2 which claims its services work worldwide. To
use Tex2 users must download software to a compatible phone.

 

This means that costs call and means more characters per message. Tex2
allows 256 letters per text rather than the usual 160.

 

So far the cheap texts are limited to other Tex2 users and there are other
limitations.

 

"Tex 2 isn't a straight replacement for SMS. It can't do short codes or
premium texts yet, we are working on that," said Stuart McWilliam,
co-founder of

Tex2.

 

"What it does do is the peer-to-peer texting and it does that extremely
well."

 

In the UK these services may save users a few pence and more if texts are
being sent to friends overseas. Users must remember that send Tex2 texts
while

abroad might mean incurring roaming charges.

 

Tex" hopes users will buy audio and video services in they future. It may
also start showing adverts.

 

A test by Click revealed that Tex2 was awkward to use as when a message is
received the phone rings as if a friend were calling. The interface also
seemed

tricky to use.

 

"If these new ways of sending messages are less reliable but very cheap then
they are great for idle chat, but they are not very good for arranging a
meeting

at a bar or a restaurant that evening because they may not get through in
time," said Mr Fogg.

 

"So there's a clarity and a reliability issue. It doesn't necessarily need
to be reliable, but consumers need to know how quickly the message will get
through,

and whether that is reliable or not," he added.

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