Your favourite newspaper on your mobile soon

You will soon be able to read your favourite newspapers on your mobile phone. 
Cellnext Solutions Ltd, a value-added service provider, is gearing up to offer
M-paper services to users.

The company is carrying out a pilot run with mobile service provider Idea 
Cellular to deliver news on mobile phones and wants to offer the service at a
cost lower than what newspaper bills amount to. Even photographs can be viewed 
on mobile phones under the service.

Ajay Vaishnavi, chief operating officer of Cellnext Solutions, said: "M-paper 
service is a multi-media publishing platform. Unlike the 160 character SMS-based
news headlines, M-paper will offer full stories with images, text, and audio 
facilities. The service will be available on Multi Media Services -enabled
phones."

Although the publishers will decide on the content that is to be offered 
through the service, it is expected to have around 20-25 stories and about five
pictures. It will be the first of its kind in the mobile industry and the 
company plans to take it to foreign countries after its launch in India.

"Two English dailies have shown keen interest. We are also in initial talks 
with some foreign operators," Vaishnavi said.

The service will be initially available to most GSM operators. The company is 
also planning to offer it to CDMA operators.

If things go according to schedule, "the service is expected to be available to 
consumers at around Rs 50 a month by November," he said. The company is
also planning to offer it in Hindi and regional languages.
The M-paper will not be confined to hard news but will offer other popular 
features like matrimonials, contests, and Bollywood news.

(Sweety Bhalla)
Mobile # 9868300466
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