Disability and the Media forms part of the ‘Key Concerns in Media
Studies’ series edited by Andrew Crisell and is aimed primarily at
students and teachers of the media, although it will also have appeal
to academic readers and disability activists and organizations. The
authors were aiming to fill a gap for a general textbook on disability
and the media by way of introduction to significant theories and
concepts. They certainly cover much ground in a short volume and offer
tantalizing glimpses into the power and reach of the media and its
inevitable shortcomings. The book covers definitions of disability as
well as some understandings of disability theory, and addresses
access, participation, representation, production and consumption
using a wealth of relevant and recent examples.

The initial chapters of this book explore definitions of disability
and challenge the reader to interrogate the assumptions of commonly
used classifications and to explore the more nuanced meanings of what
disability means. A case study of Miley Cyrus ‘twerking with dwarves’
(13) is used to illustrate a range of responses to the representation
of disability in the media. Chapter Two offers a brief overview of
disability studies, and both the medical and social models are
referenced as a way to explore the social and cultural underpinnings
of disability. Seminal texts by Zola (1989), Barnes (1992) and Watson,
Roulstone, and Thomas (2012) are cited as central to these debates and
worthy of further study for those who want to deepen their
understanding. Interestingly, this chapter does manage to take us
beyond the binaries of the medical and social models, of positive and
stereotyped representations into cultural disability studies and the
ways in which culture and language can both perpetuate the ‘otherness’
of (dis)ability as well as offering sites of empowerment.

Chapter Three looks at the ways in which the media and disability
relate to each other. The initial example of the film The King’s
Speech illustrates the power of the media to orchestrate conformity to
the medium – to moderate a stutter – in order for the voice to ‘fit’
the conventions of radio. Ellis and Goggin go on to argue that the
rapid development of the media and digital media has brought new
challenges to some groups in the way that radio brought exclusion for
deaf people and television brought challenges for the blind. The
concept of access to, and participation in, the media are further
explored through the advent of audio description to enable greater
access to television for blind or visually impaired people.

A case study of the representation of disability in the news is
offered in Chapter Four by considering the different ‘frames’ employed
by news producers to detail the content of a news story, often
portraying disabled people as deviant, disadvantaged or dependent.
Ellis and Goggin also identify more progressive approaches such as the
cultural pluralist model that allow for more positive framings, albeit
still through the anchoring of certain meanings. The case study of the
London Paralympics is helpful here in illustrating both a welcome
focus on disabled lives and achievements, and a less welcome dominant
discourse of the ‘supercrip’ model of beating the odds (although the
under-representation of athletes with learning disabilities is not
acknowledged here). The rarity of incidental characters played by
disabled actors is brought to our attention by the example of Breaking
Bad, which is singled out for breaking ground as the character’s
disability becomes less salient than the character himself in the cult
television series. A less progressive example is given in the
television series Glee, in which a non-disabled actor plays a
character in a wheelchair dreaming of a cure. However, signs of
progress and change are identified in comedy series such as My Gimpy
Life and The Last Leg where disability culture is emerging and
re-appropriating power by owning the jokes about disability.

Ellis and Goggin finally turn towards media ownership and the means of
production as a less researched area where disabled people are
completely under-represented. They argue that without the pervasive
employment of disabled people, representations of disability are
likely to be narrow, little understood and marginalized in mainstream
media. While the industry is extremely competitive, relying heavily on
short-term, temporary or freelance contracts, there have been some
recent developments in areas such as community television, radio and
new media which are helping to pave the way for people to develop
skills and move into more mainstream media positions. The
democratization seen through the proliferation of social media such as
blogging, tweeting and forum discussions by disabled people is
challenging stereotypes and making previously unrepresented voices
more frequently heard. In the conclusion to the book, the authors
coherently summarize their arguments and identify challenges to
disability and the media in relation to accessibility, representation,
consumption, production and employment.

While Disability and the Media tries to be global in scope, it perhaps
falls short in trying to do too much. The chapter on television,
notably one of the shortest, can only scratch the surface of the
images and programming experienced there. Advertising is not even
attempted. A rich array of examples is identified for discussion but
the representation of those with intellectual disabilities is explored
less exhaustively. Ellis and Goggin demonstrate how far the media
still has to go in relation to disability and that both the news and
popular television offer very limited narratives and frames through
which we come to understand versions of disability. The frustration
that the authors feel is palpable as they surmise that the media have
been ‘spectacularly crap’ (117; original emphasis) in their slowness
to respond to the employment, representation, participation and
consumption of disabled people. I would readily recommend Disability
and the Media as an excellent introduction to some of the key issues
in disability and the media for those seeking to join the debate.
Jacqui Shepherd
School of Education and Social Work, University of Sussex, Brighton, UK
j.sheph...@sussex.ac.uk
© 2016 Jacqui Shepherd
http://www.tandfonline.com/doi/full/10.1080/09687599.2016.1249636

-- 
Avinash Shahi
Doctoral student at Centre for Law and Governance JNU


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