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Hullo members, this is the article wich I thought it to share amongst you. Please enjoy reading and try to explore anything out of it. Career tips: Know Your Worth In Your Workplace What is your worth? When Rahul Dravid was chosen to endorse Bank Of Baroda, the message sent across was clear: Just like you can bank on Dravid, "The Wall" so can you on Bank Of Baroda.so Rahul Dravid's brand value is clearly his "Mr. Dependable" status. Branding in the new millennium,is not just for companies or products any more. It is for people, too. But do the people you work with all day know just as clearly and vividly what you stand for and what you have to offer? Do you yourself know? Talking about your worth can be construed as degrading. But personal worth is what separates the successful climbers from the stagnant office-goers. While everyone has strengths, few take the time to refine them to their maximum potentials. This can leave an employee undervalued, underemployed, and, yes, underpaid. If you recognize your value you'll not only be more satisfied at work, but your superiors will recognize it as well. Discover your brand Personal branding is about understanding what's unique about you—your strengths, skills and values—and using that to separate yourself from the pack. Just follow this simple brand-building exercise: Know yourself Ask yourself, What sets me apart from others? And how well am I using my strengths? It's important to do an inventory of your personal assets so that you know how to market them later. Also, think about what your brand attributes are. What words are used to describe you? These are powerful brand attributes. Once you've identified your strengths, understands your weaknesses. Weaknesses can be both professional and personal. If you're shy or irritable and you notice that these traits get in the way of your success, it's time to address them. Know your value Do you know your place in the company? Do you see the visible effects of the work you put in? in the workplace, a person's value is all about how much he contributes to the company. If your departure will have little or no effect in the firm, consider it to be low. If this is the case, you can put those strengths that you're now aware of, in to action. Ask yourself if your job allows you to use your strengths to their full potential. If it doesn't, it may be time to reconsider what you're doing. Think of yourself as a product and your company as the market. How much would people be willing to spend to get what you have to offer? Now ask yourself this: how can you increase this worth? Know your environment In today's team work-based environment, no man is an island. What you do is part of a bigger picture. In today's competitive industry, those who can ware many hats and take risks are treasured. So be daring and take on unfamiliar tasks or unpopular chores. Show you're not afraid of trying new things and learning from them. You will be considered more valuable. Build a reputation Now that you know your strengths, value and your environment, you're in the perfect position to market yourself as an expert in your core area. Through hard work and consistent results, people will start to see you as the "Go-to" person for certain tasks. Promote yourself The most successful person aren't necessarily the best at what they do; they are also pretty aggressive at being seen doing it. Your self-promotion however must be done subtly and in modernation. Self-improve Technology changes every day. If you don't have the most up-to-date skills and information, you can be rest assured that a competitor will. Stay abreast of your industry's developments. For more personal guidance, seek a mentor in your company or outside of it, whose outlook matches your own. Just as having a good corporate brand has become a necessity in an intensely competitive marketplace, having a hot personal brand has become crucial to a person who wants to succeed in today's corporate world. So you have to learn how to stand out, how to create powerful personal image. Soon people will agree that you're priceless! To unsubscribe send a message to [EMAIL PROTECTED] with the subject unsubscribe. To change your subscription to digest mode or make any other changes, please visit the list home page at http://accessindia.org.in/mailman/listinfo/accessindia_accessindia.org.in