Coming soon, to any flat surface near you

New York Times
Posted online: Monday, March 31, 2008 at 2214 hrs 

New York, March 30 : Tired of hearing other people's cellphone conversations? 
It may become worse. Soon you may have to watch their favourite television
shows and YouTube videos, too, as they project them onto nearby walls or 
commuter-train seatbacks.   

Pint-size digital projectors are in the works. These devices, when plugged into 
cellphones and portable media players, will let consumers beam video content
from their hand-held devices to the closest smooth surface-entertaining 
themselves, annoying their neighbours and possibly contributing to a new warning
sign: No Projectors in This Area. The microprojectors, still in prototype, use 
light-emitting diodes, lasers or a combination of the two to cast a display
of up to 50 or 60 inches, or perhaps even wider, in darkened spaces and 7 to 20 
inches or so when there is ambient light. 

Digital projectors were once bulky. These new models, though, are small enough 
to fit into the pocket of consumers who want a big-screen experience from
a small-screen device. Some of the models are expected to be on the market by 
year-end, or sooner. 

Prices have yet to be announced. Matthew S. Brennesholtz, an analyst at Insight 
Media, a marketing research firm in Norwalk, Connecticut, says he thinks
the projectors will initially cost about $350, then quickly drop to less than 
$300. 

The projectors may be particularly useful for business presentations-for 
example, when road warriors need to show a product video to small groups. No 
coordination
would be needed to arrange for a screen. Instead, a patch of wall within a 
cubicle or restaurant could serve for an impromptu presentation. In a pinch,
a manila folder-or even a napkin-would work, too. 

Carolina Milanesi, a research director in London for Gartner, the research 
firm, says she thinks the microprojectors are most likely to appeal to business
travelers who, for example, could use them to beam PowerPoint shows from their 
smartphones. But Milanesi is dubious about consumers using them in public,
for instance, to project documents on a train seatback because they could so 
easily be read by others. "I hate it even when I am on the subway and the
guy next to me is reading my paper," she said. 

The projectors will first appear in free-standing, companion units to 
cellphones and other devices, Brennesholtz said, connected to them by standard 
cables.
Later, the projector modules will be directly embedded in phones, as cameras 
are today. About 16 manufacturers are working on mini-projectors, he said.

http://www.indianexpress.com/story/290263.html

Vikas Kapoor,
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