The Hindu News Update Service
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News Update Service
Tuesday, May 20, 2008 : 1300 Hrs       

Top Stories
New media platform to enable viewers showcase talents 

Chennai (PTI): Digital Media Convergence Ltd, a division of Essel Group, on 
Tuesday said that it has started a new media platform on its website 
www.mypopkorn.com,
enabling viewers to upload their singing, dancing or any other talent. 

The portal allows the user to showcase their singing, acting, dancing skills or 
any other video that the user wants to share with the world, a company press
release here said. 

"To ensure that the content of the video meets quality standards, a complete 
editorial check has been done before uploading the video," DMCL CEO Ishar Jha
said. 

However, depending on the videos viewed by the users, mypopkorn.com will pay 
the consumer per video viewed, he said, adding that about 18,000 hours of video
content has already been acquired, Jha said. 

DMCL mainly focuses on end-to-end products and services related to digital 
content for emerging entertainment content consumption devices using wired or
wireless telecom platforms such as mobile and internet, the release added. 




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