Carry the bank in your mobile

Bindisha Sarang, Outlook Money  |   June      19, 2008 | 10:07 IST

In reply to the question 'Where is your bank?', if I answer 'In my hand.', I am 
not exaggerating. With your cellphone, you can now make several banking
transactions. "Today, there are more than 300 million cellphone users in India. 
We expect a huge number of them to become mobile banking service users.
So, we are focusing on it," says M G Sanghvi, general manager, Dena Bank.

Small start. Many customers have already started using SMS alert facility that 
sends messages to their cellphones whenever a significant transaction takes
place in their bank, credit card or other accounts.

Besides SMS facility, there is interactive demand facility that allows you to 
get banking information or transact over the phone. You can check account
balance, payment of bills, the last three transactions in your account and 
cheque status as well as give stop payment orders.

Technology. Mainly, three technologies, SMS, GPRS and unstructured 
supplementary service data (USSD), are used to provide mobile banking services 
(see It's
At Your Fingertips). As these are evolving, more complex transactions are being 
allowed through cellphones.

An ICICI Bank spokesperson says, "Our bank allows all Internet banking 
transactions over cellphones. Customers can now transfer funds to ICICI Bank 
from
other bank accounts. Savings, dematerialised, credit card and loan accounts 
have been brought under this facility. Customers can also pay their utility
bills and insurance premium through this facility."

To reach a wider audience, a few players, such as Barclays Hello Money, allow 
both English and Hindi interfaces.

Service charges. As of now, the service do not cost much as most banks are 
providing the service free, while some are charging a small fee. Cellular 
service
providers, however, charge for the SMS or the GPRS facility.

Iron locker. The safety issue, however, is still a concern for several 
customers. Several banks assure that mobile banking is secure since most 
transactions
work on a four-digit mobile banking PIN. Three incorrect PIN entries lock the 
application. And, if you lose your cellphone, you can contact the customer
care centre to block the feature immediately.

"As long as the technology is safe, dissemination of information is 
confidential. For restricted use, one would not mind using the facility," says 
Antara
Dasgupta, a 25-year-old Mumbai-based lawyer.

Worldview. Globally, m-commerce has taken a big step. In Japan, you can use it 
instead of plastic money for shopping. Unlike in plastic money, there is
no card number, card verification value or expiry date and other details. So 
the chance of misuse is also less.

Domestic circle. Experts say that mobile� banking has not gained the momentum 
in India. However, Reliance Communications and HDFC Bank have launched the
mPay credit card, where the cellphone number replaces the card number.� It can 
be used for all transactions that credit card is good for.

HDFC Bank authenticates information with RCom, and the cellphone can be used to 
initiate and authorise all payments. Also, mPay services can be used for
Reliance cellphone and Reliance Energy bill payments. In future, it will be 
extended to allow the customer to book movie and travel tickets, and make 
payments
at shops.

Also, Airtel has launched Mcheck for bill payments in collaboration with 
various banks. You can also pay your ICICI Prudential policy premium through it.

Sai Narain C.D.K., general manager (Consumer Transaction Banking & Strategic 
Initiatives), Standard Chartered Bank, says, "We launched it in 2008. We have
an aggressive road map for our mobile banking initiatives. In the next few 
years, we do see it taking over a significant share of the transactions. There
are several approaches and models being tried out in the industry."

Scanner. Since many more players are expected to plunge into this promising 
revolution, the RBI is expected to issue guidelines for mobile banking and 
m-commerce
next month. 

Now that the advanced technologies have simplified your life, you can make more 
out of your bank. After all, it's only an arm's length away.

It's at Your Fingertips

There are three technologies available in the market for accessing your bank 
account using your cellphone

SMS
list of 6 items
• You can perform a wide range of query-based transactions.
• You need to be a subscriber of the cellular service provider with whom the 
bank has a tie-up (with SMS facility).
• You need to register cellphone number with the bank to avail the facility.
• To use the facility, type in the specified code for the transaction as a text 
message and send it to the bank's assigned number. You will receive the
response in the form of a text message on your phone within a few seconds.
• This covers most of the basic transactions like balance enquiry, mini 
statement, cheque status, chequebook request, fixed deposit enquiry, and others.
For example, you can type 'bal' and send the SMS to get the available balance 
in the accounts linked to your customer identification number (a maximum
of five accounts). Similarly, type 'txn' to get a mini statement, which will 
give you information on the last three transactions.
• There is no PIN number. However, you can access information only of your 
account.
list end
GPRS

GPRS: For this you need a Java-enabled handset and subscription to a GPRS 
connection.
list of 4 items
• Use the GPRS menu of your service provider and download the application 
provided by the banks. The software can be installed using Bluetooth, data cable
or by sending an SMS to the number concerned. You will receive an SMS with the 
download application link.
• Once the installation is complete, the application icon will appear in the 
menu. If you� click on the icon the application will connect to the bank server
and initiate the process. It will download the necessary information, such as 
details of bank, credit card, demat and loan accounts.
• You need to create a PIN that will be used for future logins. It ensures only 
an authorised customer accesses the facility. Do note that after three 
consecutive
wrong inputs of the PIN, the application gets locked.
• To refresh application, press 'Refresh' in the 'Options/Menu' on the main 
screen. A message will be displayed with a summary of the downloaded/updated
items.
list end
USSD

Unstructured Supplementary Service Data
list of 5 items
• You need to register with your bank for this facility and be a subscriber of 
a cellular service provider that the bank has a tie-up with.
• You will need a normal GSM mobile phone and a PIN that the bank will give 
you. It will also give you the number you need to call for using the USSD 
facility,
which is a no-store-just-forward facility for performing menu-driven 
transactions. You don't need to download any application.
• You can perform account enquiries and financial transactions by dialling the 
specific number provided by the bank.
• You will be guided to the mobile-based text menu from which you can choose 
from a number of options.
• Once you have given the correct PIN, the required transaction is performed on 
your handset. 
list end

(Sweety Bhalla)
Assistant Manager
IFCI  LTD
New Delhi India
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