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Wednesday, October 29, 2008 : 0940 Hrs       

Sci. & Tech.
Microsoft's Ozzie unveils `cloud computing' play 

LOS ANGELES (AP): After more than two years as Microsoft's low-profile chief 
software architect, Ray Ozzie finally has something to say: Windows Azure.


The man who replaced Bill Gates as Microsoft Corp.'s top technical thinker said 
Monday that Microsoft will compete with Amazon.com Inc., IBM Corp. and other
rivals in selling information storage space and computing power ``in the 
cloud,'' distributed across massive data centers worldwide. The system, Windows
Azure, will let companies and hobbyists alike build Web-based programs without 
having to invest in their own server farms. 

Ozzie's remarks at a Los Angeles conference for software developers indicated 
that after several years of disparate experiments, Microsoft is closer to
a companywide strategy for coping with an upheaval in the software industry _ 
the shift from powerful desktop programs to more lightweight, inexpensive
ones that run over the Internet. 

Nimbler Web companies like Google Inc. have moved quickly to make programs that 
do much of the work of Microsoft's cash-cow Office suite _ but they do it
over the Internet at little or no cost to the user, and can be updated 
frequently with new features and bug fixes. 

Microsoft has largely fumbled this transition. In its ``cloud'' products before 
now, Microsoft has offered some of its business server software on a 
subscription
basis and has cobbled together consumer Web services like e-mail and messaging 
under the ``Live'' brand. 

Windows Azure is meant to be a broader ``platform'' for the cloud, much like 
Vista for PCs and Windows Mobile for phones and other devices. Microsoft's
own programs will run on it, as will those made by outside companies. 

Ozzie said Microsoft has learned enough managing its own Web sites and 
programs, anticipating Web traffic spikes and lulls and ramping up or dialing 
down
capacity, that it's ready to market this expertise to others. 

>From the perspective of an average computer user, Ozzie said in an interview, 
>Azure is another step toward solving the modern headache of accessing files
from many different devices _ for instance, home, work and portable computers 
and mobile phones. 

Microsoft is letting software developers test Azure, but Ozzie emphasized that 
the system will change as more people kick the tires through 2009. He did
not say when Microsoft will start selling access to Azure or how much it will 
cost. 

Ozzie, 52, came on board in 2005 as a chief technical officer when Microsoft 
bought his collaboration software company, Groove Networks. Already respected
for his work with Web computing, Ozzie was asked to figure out how Microsoft 
could survive the sea change toward software being delivered online. 

In the 1980s, Ozzie worked at Lotus Development Corp., where he led work on 
Lotus Symphony, a precursor to Microsoft's Office package, and Lotus Notes,
which let people form groups to share documents and e-mail. Notes' success 
prompted IBM to buy Lotus for $3.5 billion in 1995. 

Ozzie then started Groove to refine his idea of ``groupware'' that lets 
multiple people collaborate. Groove made it possible for people work together on
the same virtual sketchpad, view the same video or edit documents 
simultaneously, all while chatting by text or voice. 

This expertise made Ozzie a natural replacement for Gates as the mastermind of 
Microsoft's broad software strategy. Shortly after joining the company in
2005, Ozzie wrote an influential memo advocating a shift away from some of 
Microsoft's traditional reliance on selling desktop software and toward 
Web-based
and sometimes ad-supported software. He urged Microsoft's product groups to 
make software that can run on a computer desktop, in a Web browser, on mobile
devices and in game consoles, and to give users ``seamless'' access to their 
files no matter where they log on. 

But while Microsoft watchers have clamored for a concrete plan from Ozzie, 
Microsoft's efforts have come off as scattered. 

Ray Valdes, an analyst at the research group Gartner Inc., said Monday that 
Microsoft's Web services strategy still isn't cohesive. Microsoft is ``taking
every major asset of intellectual property and cloud-enabling it to some 
degree,'' the analyst said. 

Web startups have flocked to Amazon Web Services, but few big corporations have 
taken the plunge. Azure is ``a defensive maneuver'' to make sure those 
corporations
that already rely on Microsoft's servers and other technology don't defect to 
Amazon or others, Valdes said. 

Monday's announcement was aimed at programmers who wanted to know that their 
software skills will still be relevant as Microsoft shifts into this new phase.
On Tuesday, the company is set to discuss changes for average PC users, with 
top Office and Windows executives slated to speak. 


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