The Hindu News Update Service
 
News Update Service
Wednesday, December 10, 2008 : 0240 Hrs       

Indian duo's 'Kosmix' to take on Google 

London (PTI): Two Indian engineers, who missed chances twice to buy Google 
nearly 10 years ago, have now raked in funds for their own site to rival the
search engine giant. 

The Indian duo have received funds worth 20 million dollars from media and 
entertainment conglomerate Time Warner for their search site -- Kosmix. 

"Anand Rajarman and Venky Harinarayan, the Indian internet entrepreneurs, have 
received 20 million dollars of funding from Time Warner for their site,"
The Telegraph reported on Tuesday. 

Way back in 1998, Google founder Sergey Brin offered fellow Stanford University 
PhD students Anand Rajarman and Venky Harinarayan the chance to buy the
now search engine giant for about one billion dollars (675,000 pounds). 

"They said no," the report published online said. 

The very next year, the Indian pair with Amazon backing offered 300 million 
pound (about 443 million dollars). But Brin and Google co-founder Larry Page
had refused to accept less than one billion dollar, the publication noted. 

Now Kosmix has also got the backing of Motorola Chairman and Chief Executive Ed 
Zander and Amazon founder Jeff Bezos. 

"Google works if you know exactly what you're looking... But if you have only 
got a vague idea, it can be quite hard to find the answer," Rajarman was quoted
as saying. 

"Kosmix allows you to browse a whole topic and suggests areas that it thinks 
you might be interested in," he added. 

According to Rachel Lam, who is the Senior Vice President and Group Managing 
Director of Time Warner Investments, Kosmix's technology and its innovations
around the traditional online publishing model could represent a paradigm shift 
"in how targeted content is delivered to consumers". 

"Kosmix's management team is in the forefront of a new online business 
model...and importantly, one that should continue to generate strong revenue 
growth,
even in today's challenging economic environment," Rachel Lam was quoted as 
saying. 

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