yahoo mobile service launched
source: indiatimes.com
MUMBAI: US-based web portal Yahoo said its personalised web service
for mobile devices Yahoo Mobile, present only in eight countries
globally, h
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as been made available to users in India.

Yahoo Mobile is an open and highly-personalised "mobile starting point
to the Internet", on the mobile Web and as an Apple iPhone app a
company statement
said.

"The service is available across more than 300 devices with
HTML-enabled mobile browsers. This includes Opera Mini browsers, RIM
browsers, Webkit-based
browsers, Windows mobile browsers and so on," Yahoo India's Senior
Director, Mobile Products, Manish Dalal said.

Dalal said the service allows the browser to personalize his/her page
by getting stock quotes of a desired company or accessing social
networking sites.


"Instead of paying for stock updates, you can add the name of a
particular company on your page to get its quotes. It also allows
access to YouTube, Facebook,
Twitter and other email services," Dalal said.

While the HTML-enabled mobile browsers can avail of this service by
visiting http://in.msn.m.yahoo.com, the iPhone app is available in the
Apple iPhone
App Store.

Both are currently available in eight countries across Europe, Asia
and the Americas, including the US, UK, Canada, Germany, France,
India, Indonesia and
the Philippines, with additional localised versions expected to be
launched over the next several months.

>From the Nokia stable, some of the devices on which the service can be
accessed are N95, E90 Communicator, E71, E66, N85 and 5320
XpressMusic.

HTC Touch and Touch Pro, Herald, Pilgrim, Blackberry Storm, Blackberry
Bold and Motorola Q and Q9 are other devices on which Yahoo Mobile can
be accessed.


"Yahoo Mobile will feature display advertising from leading brands.
Many of these advertise with us on our (Yahoo India) site," Dalal
said, but did not
give details about the growth in advertising revenue being targeted.

As per US-based survey firm comScore, Yahoo India has over 16 million
Yahoo Mail users, while over 10 million use Yahoo Messenger, Dalal
said.

He did not specify the number of users accessing Yahoo services via
mobile devices.



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