Hunter cinema delivers the goods for blind movie-goers

Monday, 16 January 2012 9:19am

Going to the movies just got a whole lot more enjoyable for people who
are blind or vision impaired in the Hunter region of NSW, with the
introduction of audio description at Reading Cinemas, Charlestown.

"This is a really exciting day for people who are blind or vision
impaired in the Hunter region, said Lauren Henley, media access
campaign leader for peak national consumer organisation Blind Citizens
Australia (BCA).

"Audio description gives people access to a form of entertainment that
they may never have had an opportunity to experience before. It means
school kids who are blind can now go to the movies with their friends
and not feel left out when all everyone is talking about is the latest
box office film. It also means that people who have lost their sight
later in life can continue to share the experience of watching a movie
with family and friends", said Ms Henley.

Local resident Mark Walters, 36, will be one of the first to make it
down to Reading Cinemas Charlestown to give audio description a go.
"I've been blind my entire life and never thought I would be able to
enjoy going to the movies. I'm just so excited that this is available
in Charlestown"

Approximately 1.5% of current cinema screens are accessible to
movie-goers who are blind or vision impaired. The BCA ‘It's Our Turn
Now' national postcard campaign in 2010 led the way in highlighting
the poor access available to people who are blind or vision impaired,
with over 8,000 people voicing their concern that they were being left
behind and treated as second class citizens.

BCA has subsequently worked closely with fellow members of the
Accessible Cinema Advisory Group to guarantee audio description in
cinemas for people who are blind or vision impaired. The commencement
of audio description at Charlestown is part of the four-year Cinema
Access Implementation Plan to 2014.

Reading Cinemas Charlestown is the second cinema in the Hunter Region
to begin offering this vital service since Greater Union Glendale
began screening films with audio description in October 2011.
source:
http://mediaaccess.org.au/latest_news/general/hunter-cinema-delivers-the-goods-for-blind-movie-goers





-- 
"The best things and most beautiful things in the world Cannot be seen
or even touched. They must be felt within the heart."  — Helen Keller

Avinash Shahi
M.A. Political Science
CPS JNU
New Delhi India


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