Hi all:

Whiteprint: Lifestyle magazine for visually impaired 
http://www.eyeway.org/?q=whiteprint-lifestyle-magazine-visually-impaired
White Print is India's first lifestyle magazine for the visually challenged and 
is priced at just Rs 30 which is a fraction of what a regular lifestyle 
magazine costs.

Upasana Makati, 24, quit her public relations job after just a year to better 
her relations with the world of niche publishing. Launched in May this year, 
White Print is a 64-page Braille magazine that includes stories on politics, 
art and culture from across the globe, reviews of audio books, gadgets, travel 
and food.


Upasana tied up with the National Association for Blind in Mumbai to print the 
magazine but she is clear, this is not a charity venture. White Print has 
adopted a subscription based model. The distinctiveness of the idea has 
attracted regular contributions from journalists like Barkha Dutt, freelance 
columnists and even friends at absolutely no cost. For subscription, Whiteprint 
made individual calls and sending mailers to their database of visually 
impaired people. The magazine's first print run was 500 copies. 



With best regards,
Helpdesk Team!
Project Eyeway - A knowledge resource for living a fuller life with vision loss
C/o Score Foundation, 17/107 L.G.F., Vikram Vihar, Lajpat Nagar - 4, New  Delhi 
- 110024. India.
Helpdesk:+91-11-460 70 380 (Monday to Friday 10am to 5pm)
Website: www.eyeway.org.
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