Sydney Morning Herald: June 3 2015
http://www.smh.com.au/entertainment/tv-and-radio/blind-and-vision-impaired-viewers-are-left-in-the-dark-by-australian-tv-broadcasters-20150527-gh7c4x.html
Illustration: Mick Connolly

Last month, the ABC quietly announced it was beginning a 15-month
trial to provide around 14 hours a week of audio-described content for
blind and vision impaired viewers through its iView service.

For   vision-impaired people,  it's big news – but has only come about
after Vision Australia lodged a complaint with the Human Rights
Commission against all three commercial broadcasters and SBS, citing
indirect discrimination; advocacy group group Blind Citizens Australia
had already lodged a complaint there against the ABC.

A large proportion of Australian television viewers have for years
been left – literally – in the dark when it comes to much of what's
happening on their favourite programs.

Audio description (AD) adds key visual elements by using a second
audio track to describe action sequences, characters' gestures and
facial expressions and the like; it's essentially the equivalent of
closed captioning for the hearing impaired, a service that has long
been standard on most Australian content.



But for Australia's estimated 480,000 blind and vision-impaired
people, watching television can be a frustrating, often pointless
exercise or one that involves having someone help out with describing
events that aren't obvious through sound or dialogue.

The iView trial comes after an initial trial in 2012, and while it's
been cautiously welcomed by blindness organisations, it's seen as a
very small step in an area in which Australia lags woefully behind the
rest of the world.

"Many sighted people just can't understand the impact of not being
able to see the visual aspects of television – the trial in 2012
really showed that blind people got  a lot of value out of it and
technically it's not difficult to do," says Michael Simpson,  Vision
Australia's General Manager of NSW Client Services and Accessible
Information Services, who has been blind for 40 years.

Frustratingly, much of the content broadcast here – and some even
created here like Home And Away and Neighbours –  is already audio
described for international markets but not Australia. Technically,
Simpson says, it's not difficult to do but requires a "new mindset".

"It's the mindset and the regulatory framework, like closed captioning
years ago. There's regulations now about the amount of captioning that
stations have to provide," hesays.

Amanda Tink, a vision-impaired business consultant from Sydney, and
one of the complainants to the ABC after the 2012 trial, agrees.

"We are behind the UK and the US and Canada by a long way and even New
Zealand and a number of European countries who all do some form of
AD," she says. "And now even Netflix, who have only been in the
country two minutes, have announced they will provide AD for lots of
content."

The streaming service, launched in March, will offer AD for its
original programming, beginning with its new series Daredevil – about
a blind superhero. They also plan to roll out AD on previous seasons
of programs including Orange Is The New Black, House of Cards and
Unbreakable Kimmy Schmidt.

The ABC trial of just 14 hours' programming is disappointing, says
Tink. "That  covers children's programs, documentaries, drama ... most
people won't be watching all of those things, so it probably really
equates to about two hours. In terms of the ABC's commitment to AD,
it's not nearly enough."

She says the fact that the service is only available on catch-up,
rather than broadcast television, is also less than ideal – many blind
and visually impaired people don't have internet access or iPhones
which, at present, are the only way to access audio described content.

But Tink   is hopeful the iView trial will become a permanent – and
expanded – part of the ABC's programming.

Programs with audio description have also found to be valuable for
people with learning disabilities or on the autism spectrum; even more
reason, she believes, that it should be adopted by all the
broadcasters.

"Having the iView trial is great, but we still need to talk about the
need to have AD on broadcast television because apart from the fact
that's the way most people can access television, it gives you access
at the same time as everyone else," she says.

Discussions between Blind Citizens Australia and the Federal
Government   are being brokered by the  Australian Human Rights
Commission, and are ongoing.

"The trial is a positive step (but) permanent, real-time, audio
description on broadcast Australian television, similar to what is
available now in many other countries, is the only way to remove
current discriminatory barriers for Australians who are blind or have
low vision."

A spokesperson for ABC's iview declined to comment, directing us
instead to the Government's Department of Communications, which
specifies that  The Broadcasting Services Act 1992 does not require
television broadcasters to provide audio description services.

A spokesperson from lobby group Free TV could not be reached.


-- 
Avinash Shahi
Doctoral student at Centre for Law and Governance JNU



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