send(topic, msg)

[Andy Czerwonka]

Should I be creating a new publisher for every send like this?  Or should I 
be using the send(topic, msg) method?  If the latter, then how do I create a 
generic publisher?  From what I can see, I can't create a publisher without 
a Topic.  Help.

Topic topic = getDestination(msg);

TopicPublisher publisher = createPublisher(topic);

TextMessage message = _topicSession.createTextMessage(msg);

publisher.send(message);