Hi, 
Could you please pass it on?
Merci ;-)

*** apologies for cross posting ***

The Institute of Communication Design of the College of Creative Arts (Massey 
University) warmly invites you to participate in the 7th Australasian 
Conference on Interactive Entertainment 22-23rd November New Zealand.
http://ieconference.org/ie2010/

"Fish of the Day"
This yearÂ’s theme: play as an agent for change.
In this current economic climate of uncertain- ty, we see a convergence of 
innovative minds, creative solutions and emerging technologies enabling change. 
IE2010 will cover how play can contribute to both major and minor chal- lenges 
we are facing in these roaring times. What can we learn from being inventive 
and playful? And how can interactive entertain- ment contribute towards 
facilitating these changes? What do we need to do as designers, developers, 
critical thinkers and researchers
to consider, bring in, promote when faced with these challenges? What is the 
role of play in future scenarios?

We have now 2 wonderful and excellent keynote speakers confirmed:
Katie Salen: Game designer and Professor of Design and Technology, and Director 
of the Center for Transformative Media at Parsons the New School for Design.
Joe Bleakley QSM: Art director for the Lord of the Rings Trilogy and King Kong, 
and theatrical experience designer.

We have also extended the deadlines for submissions:
Long Paper Submission and exhibition submission: 31 Aug 2010
Short Papers/Demo Submission: 1 Sep 2010
Author Notification: 1 Oct 2010
Camera Ready Papers: 1 Nov 2010

Our topics are, but not limited to:

Cultural Play
Engaging cultural discourse through play, Cross cultural communication, 
Museology and educational play. Cultural and media studies on games, policy and 
legislative responses to games
Experimental Play
Cutting edge interactive entertainment design development across any dicipline. 
Novel interfaces for games, mixed-reality. augmented-reality applications, 
mobile games Interactive installations, multi-model interactive systems. 
Experimental design.
Social Play
Play as a social communicator, entertainment and interaction as a part of 
everyday life. Mobile games and games that leverage from social networking 
tools, convergence and cross-platform media. Integrating games into traditional 
computer science classes as well as novel ways of teaching games, curriucula 
development at university, high-school or middle-school levels, special games 
based programs for attracting disadvantaged or underepresented groups.
Technical Play
Technical advancement in the field of interactive entertainment.
Path-planning, camera-control, terrain analysis, user-modeling, machine 
learning, interactive storytelling, NPC modelling, planning and general AI 
architectures. Papers that show advances in technical fields that make games 
work, such as databases, networking, cryptography, security, programming 
languages,
Visual Play Art and design
The aesthetic development and functionality of graphic user interfaces, 
installations and visual design. Games as art forms, novel approaches to game 
design. Advances in graphics techniques with applications to games, new 
animation techniques, novel interfaces for games, mixed-reality. 
augmented-reality applications, mobile games

Please find more on submission guidelines, the venue and other information on 
the conference website.
Or email us: [email protected]<mailto:[email protected]>

Warm wishes
dr. Aukje Thomassen - academic chair
dr. Erik Champion - program chair

***********************************************
Dr. Ing. Aukje Thomassen
Associate Professor
Research Director

Institute of Communication Design
College of Creative Arts
Massey University
Museum Building
Buckle Street
Wellington
New Zealand

Ph: +64 4 801 5799 ext 62384
http://creative.massey.ac.nz<http://creative.massey.ac.nz/>





__________________________

Laurent Antonczak  |  +64 9 921 9999 # 8724
AUT University  |  School of Art & Design  |  Private Bag 92006  |  Auckland 
1142  |  New Zealand * Aotearoa 

profile:
http://www.linkedin.com/in/laurentantonczak  |  www.atz119.com
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