Answering this question is sort of like walking into a mine field. But, I'll
do my best to answer it in a fair and balanced way. Sorry for the verbose
response.
The crux of the question really boils down to, "what is broadcast quality?"
There's a technical requirement, and then there's a realistic requirement.
The quality requirement is determined by the station that is doing the
broadcasting.
When you say "consumer brand video camera", I'm going to assume we're
talking miniDV. And, for sake of argument, I'm going to use NTSC examples.
Although the conclusions would hold true for other broadcast standards (PAL,
SECAM), but the exact numbers would be different.
>From a very (very) strict technical standpoint, no. DV video is not
broadcast quality. D1 video, such as newsroom betaSX, betaSP, etc-- record
at 720 x 486, usually with an IRE black setup at 7.5. Standard definition DV
cameras record at 720 x 480, and most with a IRE setup at 0.0. In addition,
newsrooms cameras typically are compressed 4:2:2 (at most), where regular DV
is 4:1:1. Furthermore, newsroom cameras tend to have better lenses, optics,
and audio components.
That addresses the technial side of things. Assuming your station's
broadcast quality standards are set in stone like that. But, this is where
everything breaks down-- most stations don't absolutely require this format.
Many stations will take DV tapes. Or, you can master a BetaSP tape from a DV
tape, and nobody will care. Plenty of stations are airing material shot on
DV. (Especially in mid-to-low markets.)
In reality-- a broadcast standard is not defined so much by these technical
components, but rather by aesthetic quality. I.e., it's not necessarily the
format, but it's the operator and how well you mic, light, and shoot. If
you have the skills to shoot broadcast quality, then your video will be
broadcast quality.
To address your questions individually:
1. The editing application does not make your video broadcast quality, nor
does it make it non-broadcast quality. It is broadcast ambivolent. From a
technical standpoint, stay within 17-235 color range (NTSC) for each of your
R,G,B channels. Aesthetically, make it look professional.
2. If the logo will not be scaled above 100%, it's best to start with a logo
no bigger than the project size--in this case I'm assuming 720x480 (again,
NTSC DV is the example).
3. This is where the rubber hits the road. I bet there are award winning
videographers out there who can take a $250 D8 camera, and given the right
lighting and sound, achieve results that would look like a $10,000 camera.
On the other hand, if you don't know how to properly work with the camera,
or if you don't know how to workaround the limitations of your
camera/format, then it's going to look like amateur video.
4. Check with your local station. However, I can all but guarantee you
they'd prefer tape vs. any other format you mentioned. Some will accept DV
tape. Others may require you to master your tape to BetaSP (or SX) tape
before they'll except the commercial.
Adam Wilt (www.adamwilt.com) has a great site where I could spend HOURS upon
HOURS gobbling up information about formats, qualities, standards, etc.
----- Original Message -----
From: "kaetch" <[EMAIL PROTECTED]>
I'm trying to find a way to make a broadcast quality TV commercial,
and I have a few questions:
1) If the commercial consisted of text (made with the programs own
title maker), would that text be "broadcast quality"? I assume it
would be.
2) To improve the image quality of an image (let's say, a logo), is
it best to make the original image rather large and then re-scale
the image down to the correct size, for actually usage?
3) Do you think that, with proper lighting techniques, that one
might be able to get a high enough quality video, using a consumer
brand video camera? (Okay...I know it's not likely, but I thought
it's worth asking. Just in case)
4) Let's say I -did- make a commercial, paid for air time. How would
I submit the TV commercial? By giving the TV station a DVD? An .avi
file?
Are there articles on the internet or in books that are about "How
to submit your video for immediate broadcast"...or something like
that?
Yahoo! Groups Links
<*> To visit your group on the web, go to:
http://groups.yahoo.com/group/Adobe-Premiere/
<*> To unsubscribe from this group, send an email to:
[EMAIL PROTECTED]
<*> Your use of Yahoo! Groups is subject to:
http://docs.yahoo.com/info/terms/
