Hello,

I"m also confusing about those bid values in those UIs.
I'll appreciate if you can make us clear about them.

Thanks and best regards,
PPL

On Jul 18, 1:10 am, "trent...@gmail.com" <trent...@gmail.com> wrote:
> I'm a bit confused with how all these fields interrelated. There are 4
> things I'm looking at, and I can't understand how the values work
> across the four:
>
> Adwords API: AdGroup.keywordContentMaxCpc
> This seems to be the only content-related field for setting bids.
>
> Adwords Editor: max cpc content bid, placement max cpc bid
>
> New web UI: content managed max cpc, content auto max cpc
>
> Old web UI: placements you've targeted max cpc, other placements on
> content network max cpc
>
> As near as I can tell, the AdGroup.keywordContentMaxCpc corresponds
> to:
>
> * Adwords Editor: placement max cpc bid
> * New web UI: content managed max cpc
> * Old web UI: placements you've targeted max cpc
>
> However, I don't think it used to work this way. I was pretty sure
> that I didn't have to have any placements set and I could use
> AdGroup.keywordContentMaxCpc to set a bid for all of content. How does
> this all work? I wasn't able to find a way to access "content auto max
> cpc" via the API, so not sure how I could even set this
> programmatically.
>
> What's doubly confusing is that you can edit content auto max cpc,
> even though the field is defined as being an average of all keyword
> bids. How can you edit an average? If you do edit it, how can you tell
> that you've "overridden" the average and it's not an average anymore?
>
> Thanks.
>
> *trenton
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