It depends on what you need to store. Impressions, average Position: Three to six hours after midnight according to the timezone of the account. (Adwords states three hours, some people here state six hours)
Clicks, Cost and derived values like CTR and CPC: Same as Impressions/Position, but if you advertize on the Content network, you may become a victim of click fraud by these website owners. Allow two days for Google to verify and fix that. Conversions and Conversion values, and derived values like ConversionRate, CostPerConversion: Allow for 30 days. End users get a cookie when they click, and when they finally reach the conversion page that cookie is used by the conversion script. The life time of that cookie is thirty days, so after thirty days it's final. And yes, conversions are attributed to date of the last click, and because of that you can derive the ConversionRate, CostPerConversion etc. by comparing with the clicks and cost of that day. Note: if you store the data in a database, you better create a small app that checks the totals - you'll notice that it gets off every now and then. I use a period of 32 days, and still find differences every once and while. On Aug 19, 7:43 pm, doug s <dstall...@raybeam.com> wrote: > Forgive me for asking this again. I am pretty sure I did, but I can't > find your response. > > Our application pulls daily adgroup/creative/keyword reports every > night for many accounts. We would like to pull them as soon as > possible past midnight so we have ample time to process them. > > I am not 100% certain, but it does seem that Google does go back and > revise historical impression, click, etc data. > > Can you recommend how long we should wait after midnight before > pulling yesterdays data? When should we consider any given days report > data 100% finalized and complete? > > Thanks! --~--~---------~--~----~------------~-------~--~----~ You received this message because you are subscribed to the Google Groups "AdWords API Forum" group. To post to this group, send email to adwords-api@googlegroups.com To unsubscribe from this group, send email to adwords-api+unsubscr...@googlegroups.com For more options, visit this group at http://groups.google.com/group/adwords-api?hl=en -~----------~----~----~----~------~----~------~--~---
