Hi,

It looks like you are running into the policy check for excessive
punctuation. See 
http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=12392
for details. << and >> gets interpreted as excessive punctuation in
this case, and the server throws PolicyViolationError.

Editorial policy errors are exemptable, so you can upload these ads by
adding an ExemptionRequest. To add an exemption request,

- Check PolicyViolationError.isExemptable to see if the error is
exemptable or not.
- If yes, make an ExemptionRequest, and set its key to
PolicyViolationError.key.
- Set the exemptionRequest in AdGroupAdOperation.exemptionRequests and
make your call again.

See the following links for more details:

http://code.google.com/apis/adwords/v2009/docs/reference/AdGroupAdService.AdGroupAdOperation.html#exemptionRequests
http://code.google.com/apis/adwords/v2009/docs/reference/AdGroupAdService.ExemptionRequest.html#key
http://code.google.com/apis/adwords/v2009/docs/reference/AdGroupAdService.PolicyViolationError.html#isExemptable
http://code.google.com/apis/adwords/v2009/docs/reference/AdGroupAdService.PolicyViolationError.html#key

Cheers,
Anash P. Oommen,
AdWords API Advisor.

On Sep 8, 6:31 am, jhgd <j.hamilton....@gmail.com> wrote:
> Is it required that we submit URL encoded strings for the headline,
> description1, and description2? We're getting policy errors on simple
> input, e.g. <<phone:Fast>> & Immediate Service.
>
> Cheers!

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