Hi all.

I'm using the BigQuery data transfer to pull Google Search Ads data. I'm 
then using SQL to create reporting tables which includes conversion data.

My challenge is that I cannot get a match to the conversions number, 
reported for the same account and date range, shown in the Overview of the 
Google Search Ads front end.
It's not completely off, but I expectation is that I should be able to get 
an exact match. I note that I am much closer to the figure reported in the 
tools and settings  > conversions report.

In the API I got almost a perfect match after I selected only conversions 
from Interactions rather than Impressions. 

On a daily level I get a perfect match on some days, whereas other days 
fail. I suspected that this might be something to do with cross device 
tracking, but could not see any relationship there.

So, questions:

1. What is the reason for the difference in conversions number between the 
front end Overview report and the tools and settings > conversions report? 
Is this an attribution issue?

2. Has anyone got any ideas on the filters or otherwise code I should be 
using to get a match between the API output and the overview data?

When I run it through Supermetrics I get a match between the conversions 
data and the overview - so I figure the answer must be in how the 
conversion metric needs to be filtered from the API to recreate whatever 
default the overview has.

Many thanks in advance!











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