Hello,
My Marketers recently informed me that our Display Ads and Performance Max
Ads will change the ad-destination based on the users operating system.
1) I've been advised that the same ad can send Android users to PlayStore,
IOS users to AppStore, and Desktop users to our website.
2) I've been advised that, specifically, Display and Performance Max have
this ability.
Now, I can't find any documentation on this dynamic behavior. Just short of
going crazy over this, I've decided to ask for help. I need to get
something like the following response from the Google Ads API:
{
campaign.name: campaign_1
campaign.type: display
campaign.destination: playstore.com/app_id
campaign.impressions: 50
campaign.clicks: 15
},
{
campaign.name: campaign_1
campaign.type: display
campaign.destination: our-website.com
campaign.impressions: 75
campaign.clicks: 40
},
{
campaign.name: campaign_1
campaign.type: display
campaign.destination: appstore.com/app_id
campaign.impressions: 1
campaign.clicks: 0
},
Id doesn't need to report the `destination` per se, though... It can be the
OS, or anything to help me figure this out. The goal is just to have an
idea for how each campaign performs with each user-platform (Android, IOS,
and Desktop).
What query could I use to obtain this result? At the moment, I can not
figure out how to break-up metrics by this dynamic feature of the link.
Thanks!
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