Hi,

Thank you for reaching out to us.

With regard to your concern to match rate, we recommend reaching out to the 
Product support team (via this link 
(https://support.google.com/google-ads/gethelp) to assist you further on your 
concern and questions. Kindly note that, it usually takes up to 48 hours to 
correctly process your Customer Match data. Check back after 48 hours. Since 
you've mentioned that you're able upload Segments successfully then there 
shouldn't be any issues in the API. In the API perspective, kindly check the 
Customer Match consideration 
(https://developers.google.com/google-ads/api/docs/remarketing/audience-types/customer-match#customer_match_considerations)
 When implementing Customer Match.

Kindly note, that this concern is out of scope of our team. For this type of 
concern in the future, please use this link 
(https://developers.google.com/google-ads/api/support) to file your issue 
directly.

Regards,

Google Ads API Team
ref:_00D1U1174p._5004Q2lI12j:ref

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Also find us on our blog:
https://googleadsdeveloper.blogspot.com/
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