Thank you for the response and information. I understand what the errors 
mean, but what I don't understand is why Assets are now required for PMax 
retail campaigns now. Was there an announcement about a change in 
requirements for PMax retail? According this documentation 
(https://developers.google.com/google-ads/api/docs/performance-max/assets#:~:text=As%20a%20best%20practice%2C%20we,maximize%20reach%20across%20all%20inventory.&text=30%20characters%20max%3B%20include%20at,with%2015%20characters%20or%20less.&text=90%20characters%20max%3B%20include%20at,with%2060%20characters%20or%20less.)
 
, Assets are not required for PMax retail because by linking the Google 
Merchant Account to the PMax campaign assets will be automatically 
generated. This has worked since we migrated from Smart Shopping Campaigns 
to PMax Retail campaigns back in September of 2022. Can someone elaborate 
on this for me?

On Tuesday, May 30, 2023 at 10:03:04 AM UTC-4 Google Ads API Forum Advisor 
wrote:

> Hello,
>
> Thanks for reaching out to the Google Ads API Forum.
>
> Upon checking the provided response logs with our team, I can see that 
> you’ve encountered following errors on your request:
>
>    - NOT_ENOUGH_HEADLINE_ASSET 
>    - NOT_ENOUGH_LONG_HEADLINE_ASSET 
>    - NOT_ENOUGH_DESCRIPTION_ASSET 
>    - NOT_ENOUGH_BUSINESS_NAME_ASSET 
>    - NOT_ENOUGH_MARKETING_IMAGE_ASSET 
>    - NOT_ENOUGH_SQUARE_MARKETING_IMAGE_ASSET 
>    - NOT_ENOUGH_LOGO_ASSET 
>
>
> For the above errors, you may refer to this *guide* 
> <https://developers.google.com/google-ads/api/reference/rpc/v13/AssetGroupErrorEnum.AssetGroupError>
>  
> on why it's being thrown. Also, you may see how to link assets to asset 
> groups using the interactive guide for Performance Max campaigns 
> <https://developers.google.com/google-ads/api/interactive-guides/performance-max?url=/pmax/fullExample/assetGroupAssets>
>  
> here: 
> https://developers.google.com/google-ads/api/interactive-guides/performance-max?url=%2Fpmax%2FfullExample%2FassetGroupAssets
>
> If you are using client library, then you may use the sample working 
> example to create retail PMAX here: 
> https://developers.google.com/google-ads/api/samples/add-performance-max-retail-campaign
>
> If error persists after following the above guides, then our team requires 
> the complete request and response logs so that we can check the sequence on 
> how you have added operations in your API request. You may privately 
> provide complete request, response 
> <https://developers.google.com/google-ads/api/docs/concepts/field-service#response>
>  
> logs with request ID 
> <https://developers.google.com/google-ads/api/docs/concepts/call-structure#request-id>
>  
> and request header 
> <https://developers.google.com/google-ads/api/docs/concepts/call-structure#request_headers>generated
>  
> so that we can check better.
> This message is in relation to case "ref:_00D1U1174p._5004Q2ltog8:ref"
>
> Thanks,
>   
> [image: Google Logo] Google Ads API Team 
>
>
>

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  • As... Joshua Newman
    • ... san...@knorex.com
      • ... 'Google Ads API Forum Advisor' via Google Ads API and AdWords API Forum
    • ... Joshua Newman

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