Hi Hashir,

Thank you for reaching out to the Google Ads API Forum. I hope that you are 
doing well today.

Moving forward to your concern, based on the documentation of Metrics, the 
metrics.auction_insight_search_impression_share is a metric which is a part of 
the Auction Insights report, that tells the percentage of impressions that 
another participant obtained, over the total number of impressions that your 
ads were eligible for. Any value below 0.1 is reported as 0.0999. While the 
metrics.search_impression_share is the number of impressions you've received on 
the Search Network divided by the estimated number of impressions you were 
eligible to receive. Note: Search impression share is reported in the range of 
0.1 to 1. Any value below 0.1 is reported as 0.0999.

In addition, since you already know that the auction_insight metrics are not 
publicly available in the API, I just want to inform you that our team already 
raised a feature request for these metrics to become available in the API. Note 
that this is a subject for review and what we can do is to advise you to keep 
an eye on our blog post and release notes for the updates and releases.

Reference links:

Metrics - https://developers.google.com/google-ads/api/fields/v14/metrics
metrics.auction_insight_search_impression_share - 
https://developers.google.com/google-ads/api/fields/v14/metrics#metrics.auction_insight_search_impression_share
metrics.search_impression_share - 
https://developers.google.com/google-ads/api/fields/v14/metrics#metrics.search_impression_share
blog post - https://ads-developers.googleblog.com/search/label/google_ads_api
release notes - https://developers.google.com/google-ads/api/docs/release-notes

This message is in relation to case "ref:_00D1U1174p._5004Q2mrua3:ref"

Thanks,

Google Ads API Team

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  • Di... Hashir Khan
    • ... 'Google Ads API Forum Advisor' via Google Ads API and AdWords API Forum
      • ... Hashir Khan
        • ... 'Google Ads API Forum Advisor' via Google Ads API and AdWords API Forum

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