Hi Muneeb,

Thank you for reaching out to the Google Ads API Forum. I hope that you are 
doing well today.

Moving forward to your concerns:

Is there a time frame where the data can be changed, such as only within the 
last 30 days?

It depends on how many days is set in click_through_lookback_window_days. This 
attribute must be in the range [1,60] for an AD_CALL or WEBSITE_CALL conversion 
action. For most other conversion actions, the allowed range is [1,30]. The 
maximum number to set is 90 days.

After a certain duration, can we expect the data to remain static and not 
change further?

If you set your conversion window to 7 days, any conversion that happens more 
than 7 days after the ad interaction won't be recorded. This means it won't 
appear in your reports.



If you want to know more about the conversion window process and data 
freshness, you may reach out to the Google Ads Product Support team as they are 
more equipped regarding this concern.

Reference links:

Google Ads Product Support team - https://support.google.com/google-ads/gethelp

This message is in relation to case "ref:_00D1U1174p._5004Q2ncGph:ref"

Thanks,

Google Ads API Team

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  • qu... Muneeb Varuvalayil
    • ... 'Google Ads API Forum Advisor' via Google Ads API and AdWords API Forum

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