Numbers by ad destination from campaign report.

On Thursday, August 10, 2023 at 12:40:56 PM UTC+3 Igor Selitsky wrote:

>
> We've faced with the same problem, but analytics show significantly lower 
> amount of sessions in some cases.
> For example for one of PERFORMANCE_MAX campaign we see 38 sessions in GA 
> vs 453 clicks in Google Ads campaign report.
> Other PERFORMANCE_MAX campaigns on this project show close numbers, clicks 
> session ratio is about 90%.
> Auto-tagging is on.
>
> Landing page report in Google Ads show significantly less amount of 
> clicks: 218.
>
> If we segment this campaign by ad destination:
> WEBSITE - 194 clicks
> Map directions - 60 clicks
> Location listing - 285 clicks.
>
> We want to determine amount of clicks landed on website.
> Is it possible got get this info in Google Ads API?
> Which report should we use? Landing Page?
>
>
> On Monday, December 13, 2021 at 6:25:58 AM UTC+3 Google Ads API Forum 
> Advisor wrote:
>
>> Hi Wesley,
>>
>> Thank you for your follow up. I work with Aryeh and allow me to assist 
>> you as well.
>>
>> GCLIDs are generated from impressions and during the said impression 
>> time, as also mentioned in this earlier blog post 
>> <https://ads-developers.googleblog.com/2016/10/google-click-id-gclid-will-now-be.html>.
>>  
>> However, regarding how you appear to be generating more GCLIDs than what 
>> you have expected, then this appears to be a matter related to conversion 
>> tracking at the Product level. The API would only return what has been 
>> processed in the back end.
>>
>> That being said, I would recommend that you clarify further with the 
>> Product team, via this link 
>> <https://support.google.com/google-ads/gethelp>, on other factors that 
>> affect the generation of GCLIDs, so you may then reconcile the records from 
>> your internal tracking.
>>
>> Best regards,
>>
>> [image: Google Logo] 
>> Peter Laurence Napa Oliquino 
>> Google Ads API Team 
>>   
>>
>> ref:_00D1U1174p._5004Q2SdGq9:ref
>>
>

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