Hello everyone, We are in the process of integrating the Google Ads API into our ecommerce website and have a few questions that we hope the community can help answer.
*Background:* - We currently have access to the Google Ads API and are actively sending Enhanced conversion data. - Our aim is to also connect with the Merchant Center to send the "cost of goods sold" information. This is to ensure we have a clear picture of our profitability. *Questions:* - *Reliability on Google Ads API*: Can we solely rely on the Google Ads API for all our ecommerce advertising needs, especially when it comes to sending purchase information and integrating with the Merchant Center? - *Data Transmission: *What specific data points should we be sending to Google Ads to ensure the most accurate representation of our sales and conversions? We are particularly interested in details like purchase information, revenue, etc. - *Optimal Use of Remarketing:* Given our current setup, how can we best utilize remarketing features to target our audience effectively? Are there any specific data points or strategies that we should be aware of to maximize our remarketing efforts? We understand the importance of accurate data transmission and want to ensure that we are making the most of the Google Ads API capabilities. Any insights, best practices, or recommendations would be greatly appreciated. -- -- =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ Also find us on our blog: https://googleadsdeveloper.blogspot.com/ =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ You received this message because you are subscribed to the Google Groups "AdWords API and Google Ads API Forum" group. To post to this group, send email to adwords-api@googlegroups.com To unsubscribe from this group, send email to adwords-api+unsubscr...@googlegroups.com For more options, visit this group at http://groups.google.com/group/adwords-api?hl=en --- You received this message because you are subscribed to the Google Groups "Google Ads API and AdWords API Forum" group. To unsubscribe from this group and stop receiving emails from it, send an email to adwords-api+unsubscr...@googlegroups.com. To view this discussion on the web visit https://groups.google.com/d/msgid/adwords-api/16a0cb44-5fdb-4721-834c-0a03c55fad72n%40googlegroups.com.
