Using the following settings "CcId": "6239854509", "Keywords": "attractions", "Language": "English", "Location": "Western Australia,Australia", "Network": "GoogleSearch", "From": "01/07/2023", "To": "31/07/2023"
we get the following out of a Historical request "Metrics": { "AvgMonthlySearches": 49500, "Competition": 2, "CompetitionIndex": 0, "LowTopOfPageBidMicros": 0, "HighTopOfPageBidMicros": 0, "MonthlySearchVolumes": [{ "Year": 2023, "HasYear": true, "Month": 8, "MonthlySearches": 49500, "HasMonthlySearches": true } ] }, "Text": "attractions", "CloseVariants": [] Compare that to the setting we use for a Forecast request (our code converts dollars to micros and language and location to their respective Id values), "CcId": "6239854509", "From": "2023-09-01", "To": "2023-09-30", "Language": "English", "Location": "Western Australia,Australia", "Network": "GoogleSearch", "DevToken": "REDACTED", "BiddingStrategyDailyBudgetDollars": 1000000, "BiddingStrategyMaxCpcBidDollars": 1522, "ConversionRate": 1, "AdGroupsMaxCpcBidDollar": 1522, "BiddableKeywords": "attractions", "BiddableKeywordsMaxCpcBidDollars": 1522, "BiddableKeywordsMatchType": "Broad" and the result. "KeywordForecastMetrics": { "Impressions": 774.91845703125, "HasImpressions": true, "ClickThroughRate": 0.13109692931175232, "HasClickThroughRate": true, "AverageCpcMicros": 4824580, "HasAverageCpcMicros": true, "Clicks": 101.58943176269531, "HasClicks": true, "CostMicros": 490126290, "HasCostMicros": true, "Conversions": 101.58943176269531, "HasConversions": true, "ConversionRate": 1, "HasConversionRate": true, "AverageCpaMicros": 4824579, "HasAverageCpaMicros": true Why is it that the Historical's AvgMonthlySearches value is so different to the Forecast's Impressions (49500 vs 774)? Is 774 for the full month or for some part thereof? What are we not understanding correctly here? -Bruce -- -- =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ Also find us on our blog: https://googleadsdeveloper.blogspot.com/ =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ You received this message because you are subscribed to the Google Groups "AdWords API and Google Ads API Forum" group. To post to this group, send email to adwords-api@googlegroups.com To unsubscribe from this group, send email to adwords-api+unsubscr...@googlegroups.com For more options, visit this group at http://groups.google.com/group/adwords-api?hl=en --- You received this message because you are subscribed to the Google Groups "Google Ads API and AdWords API Forum" group. To unsubscribe from this group and stop receiving emails from it, send an email to adwords-api+unsubscr...@googlegroups.com. To view this discussion on the web visit https://groups.google.com/d/msgid/adwords-api/f5aaf6da-62c6-486c-8946-094a84464acen%40googlegroups.com.