Hi,

I am reaching out to seek clarification regarding a discrepancy I have 
encountered in the cost metrics reported in the Google Ads user interface 
(UI) compared to what I retrieve through the Google Ads API.

For the period from October 1,2023, to October 31,2023, the cost displayed 
in the Google Ads UI is R$ 3,67 thousand. However, when I query the same 
data for this period through the API, the returned amount is significantly 
different, showing R$ 5,586.32.

The query I am using is as follows:


`SELECT metrics.cost_micros FROM customer WHERE segments.date BETWEEN 
'2023-10-01' AND '2023-10-31'`


I have verified the query parameters and the date range, and they match the 
information on the dashboard. I am also converting 'cost_micros' from 
micros to the standard currency unit correctly.

Could you please assist me in understanding why there is such a variance 
and what steps I can take to ensure that the data I retrieve via the API 
aligns with what is shown in the Google Ads UI?

Thank you for your attention to this matter.

Best regards,




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  • Di... Guilherme Mena
    • ... 'Google Ads API Forum Advisor' via Google Ads API and AdWords API Forum
      • ... Guilherme Mena
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