Hi, Yes, you can consider conversion value as revenue in Google Ads. To calculate your revenue, multiply your conversions by your average revenue per conversion. For example, 30 conversions x $50 per conversion = a total revenue of $1500. I would recommend you refer to this help center article on How to estimate conversion value for more information.
To get metrics for leads, you can use metrics.conversions and metrics.cost_per_conversion to obtain metrics for cost per lead. I hope this clarifies. Let us know if you have any other questions. This message is in relation to case "ref:!00D1U01174p.!5004Q02nqkUS:ref" (ADR-00192758) Thanks, Google Ads API Team -- -- =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ Also find us on our blog: https://googleadsdeveloper.blogspot.com/ =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ You received this message because you are subscribed to the Google Groups "AdWords API and Google Ads API Forum" group. To post to this group, send email to adwords-api@googlegroups.com To unsubscribe from this group, send email to adwords-api+unsubscr...@googlegroups.com For more options, visit this group at http://groups.google.com/group/adwords-api?hl=en --- You received this message because you are subscribed to the Google Groups "Google Ads API and AdWords API Forum" group. To unsubscribe from this group and stop receiving emails from it, send an email to adwords-api+unsubscr...@googlegroups.com. To view this discussion on the web visit https://groups.google.com/d/msgid/adwords-api/mvxzq000000000000000000000000000000000000000000000SEWY5700ATxTSpozTDCLPxv1CpbDOw%40sfdc.net.
