One of our customers received a message from Google Ads support in which 
the support agent claims the following (when answering why their campaign 
is stuck pending approval):

"After checking your concern with the dedicated team, I want to let you 
know that the ad type is 'Universal express ad' in the smart campaign. 
Please be informed that Universal Express Ads are not meant to serve, they 
are also not going through our ad review pipelines and as a result they are 
expected to always remain in 'Under review' status in the Google Ads ac. 
Universal express ads being under review have no impact on Smart Campaign 
serving as they are reporting entities only."

However, we programmatically created this Smart Campaign and I have 
verified that the `ad_group_ad.ad.type` is `SMART_CAMPAIGN_AD`. There 
doesn't appear to be any documentation online that mentions anything 
related to "Universal express ads".

Is there any relevant API documentation or further info as to the validity 
of the agent's claim? All of our other running campaigns were generated in 
the same manner and are functioning normally.

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  • Sm... Levi Kline
    • ... 'Google Ads API Forum Advisor' via Google Ads API and AdWords API Forum

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