Hi Team,
I hope you're doing well. I wanted to kindly follow up on my previous query regarding the marketing objective options available in the App Engagement campaign flow (specifically the section highlighted in red in my shared screenshot). I understand that responses can take time, and I truly appreciate the effort your team puts into reviewing each case carefully. If there’s any update or further clarification needed from my end to help move things forward, please feel free to let me know. I’d be happy to assist. Looking forward to your response whenever possible. On Thursday, April 10, 2025 at 7:31:21 PM UTC+5:30 Amit Tomar wrote: > Hi Team, > > Thanks for your response. > > However, I believe there was a slight misunderstanding. I'm *not > referring to the high-level campaign objective* like *App promotion* > (highlighted in the *blue rectangle* in the attached screenshot). I’m > fully aware that such objectives can’t be set via the API directly. > > Instead, my question is about the *“marketing objective” section specific > to App Engagement campaigns*, highlighted in the *red rectangle* in the > attached screenshot. This section offers options like: > > - > > Re-engage lapsed users > > > - > > Re-engage non-purchasers > - > > Re-engage unnotified users > > > - > > Re-engage users who uninstalled your app > - > > etc. > > These seem to affect the *targeting strategy* used in the campaign. My > goal is to understand how these specific selections map at the API level. > > Could you please confirm: > > 1. > > Are these marketing objective options configurable via the Google Ads > API? > 2. > > If not directly, is there a way to replicate their behavior via > audience targeting (e.g., user lists, app events, etc.) when creating App > Engagement campaigns using the API? > > I’ve reattached the screenshot and marked the section in *red* that I am > specifically referring to. > > Looking forward to your clarification! > On Thursday, April 10, 2025 at 6:40:55 PM UTC+5:30 Google Ads API Forum > Advisor wrote: > >> Hi, >> >> Thank you for reaching out to the Google Ads API support team. >> >> Kindly note that setting marketing objectives for a campaign via the Google >> Ads API <https://developers.google.com/google-ads/api/docs/start> is not >> yet available. The setting for Marketing Objective can only be done >> manually through the UI. We have raised a request for this feature to be >> available in the Google Ads API >> <https://developers.google.com/google-ads/api/docs/start> and we do not >> have a specific time frame for the availability of this feature at the >> moment. However, please be assured that our team is actively working on it. >> We recommend you to follow our Release Notes >> <https://developers.google.com/google-ads/api/docs/release-notes> and Blog >> Post <https://ads-developers.googleblog.com/search/label/google_ads_api> to >> receive official announcements regarding updates to the Google Ads API. >> >> >> Thanks, >> >> [image: Google Logo] Google Ads API Team >> Feedback >> How was our support today? >> >> [image: rating1] >> <https://docs.google.com/forms/d/e/1FAIpQLSeRhIg5VeThVmbcD0c5DTWTDjmpJuSktN8vFelEL7_KV_Orbg/viewform?usp=pp_url&entry.141427034=1&entry.295079254=500Ht00001pSRd8IAG> >> >> [image: rating2] >> <https://docs.google.com/forms/d/e/1FAIpQLSeRhIg5VeThVmbcD0c5DTWTDjmpJuSktN8vFelEL7_KV_Orbg/viewform?usp=pp_url&entry.141427034=2&entry.295079254=500Ht00001pSRd8IAG> >> >> [image: rating3] >> <https://docs.google.com/forms/d/e/1FAIpQLSeRhIg5VeThVmbcD0c5DTWTDjmpJuSktN8vFelEL7_KV_Orbg/viewform?usp=pp_url&entry.141427034=3&entry.295079254=500Ht00001pSRd8IAG> >> >> [image: rating4] >> <https://docs.google.com/forms/d/e/1FAIpQLSeRhIg5VeThVmbcD0c5DTWTDjmpJuSktN8vFelEL7_KV_Orbg/viewform?usp=pp_url&entry.141427034=4&entry.295079254=500Ht00001pSRd8IAG> >> >> [image: rating5] >> <https://docs.google.com/forms/d/e/1FAIpQLSeRhIg5VeThVmbcD0c5DTWTDjmpJuSktN8vFelEL7_KV_Orbg/viewform?usp=pp_url&entry.141427034=5&entry.295079254=500Ht00001pSRd8IAG> >> [2025-04-10 13:10:14Z GMT] This message is in relation to case >> "ref:!00D1U01174p.!500Ht01pSRd8:ref" (ADR-00299401) >> >> >> -- -- =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ Also find us on our blog: https://googleadsdeveloper.blogspot.com/ =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ You received this message because you are subscribed to the Google Groups "AdWords API and Google Ads API Forum" group. 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