Hello,
I hope you are doing well.
I am currently using the *GenerateKeywordIdeasRequest* method from the
Google Ads API to generate keyword suggestions based on a website URL.
While the API is returning results, I have noticed some differences
compared to the suggestions shown in the Google Ads UI. I would appreciate
your clarification on the following points to help ensure parity between
the UI and API outputs:
Points for Clarification:
1.
*Keyword Suggestions Based on "Product or Service" Input:*
-
In the Google Ads UI (under the "Get keyword ideas" section), there
is an option to input a *"product or service"* alongside or instead
of a website URL.
-
Could you please confirm which seed type (KeywordSeed,
KeywordAndUrlSeed, etc.) corresponds to this functionality in the API?
-
Is there any specific recommendation for how to use this feature
effectively via the API?
2.
*Differences in Keyword Suggestions Between API and UI (for URL input):*
-
I observe that the *suggested keywords in the UI differ* from those
returned by the API, even when using the same landing page URL.
-
Are there any *additional fields or parameters* I should pass in the
GenerateKeywordIdeasRequest to better align API results with what is
shown
in the UI?
-
Does the API omit any filtering, prioritization, or personalization
logic that the UI includes?
3.
*Relevance Score:*
-
In the UI, each keyword suggestion includes a *"Relevance" score*
(e.g., 99, 94, 89).
-
Could you please confirm whether this relevance score is available
through the API, and if not, is there any alternative metric or approach
recommended to approximate it?
I would greatly appreciate your guidance on the above points so I can
ensure I am leveraging the API correctly and effectively.
On Thursday, May 1, 2025 at 4:28:28 AM UTC+5:30 Google Ads API Forum
Advisor wrote:
> Hi,
>
> Thank you for reaching out to the Google Ads API support team.
>
> I would recommend you to refer to the *GenerateKeywordIdeasRequest*
> <https://developers.google.com/google-ads/api/reference/rpc/v19/GenerateKeywordIdeasRequest>
>
> feature, which is used to provide keyword suggestions based on a specified
> URL. This functionality is accessible via the
> *customers.generateKeywordIdeas*
> <https://developers.google.com/google-ads/api/rest/reference/rest/v19/customers/generateKeywordIdeas>
>
> service. It utilizes the *seed* union field to generate keyword ideas,
> where the seed field must be one of the following types: KeywordAndUrlSeed
> <https://developers.google.com/google-ads/api/rest/reference/rest/v19/customers/generateKeywordIdeas#KeywordAndUrlSeed>
> , KeywordSeed
> <https://developers.google.com/google-ads/api/rest/reference/rest/v19/customers/generateKeywordIdeas#KeywordSeed>
> , UrlSeed
> <https://developers.google.com/google-ads/api/rest/reference/rest/v19/customers/generateKeywordIdeas#UrlSeed>
> , SiteSeed
> <https://developers.google.com/google-ads/api/rest/reference/rest/v19/customers/generateKeywordIdeas#SiteSeed>
> .
>
> Specifically, when you choose the UrlSeed
> <https://developers.google.com/google-ads/api/rest/reference/rest/v19/customers/generateKeywordIdeas#UrlSeed>
>
> option, the service focuses on generating keyword suggestions related to
> the specified URL. This can be particularly useful for optimizing your
> content or targeting specific keywords relevant to a webpage (url).
>
>
> Thanks,
>
> [image: Google Logo] Google Ads API Team
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