Hi,
I want to add the search term information however I found that the cost
from the search term view is not matching the cost of the keyword view.
Below I have an example of an query to compare:
search term view:
*SELECT search_term_view.resource_name,
search_term_view.search_term, segments.date,
search_term_view.status, ad_group.id, ad_group.type,
ad_group.resource_name, campaign.id, campaign.resource_name,
segments.ad_network_type, segments.search_term_match_type,
segments.keyword.ad_group_criterion,
segments.keyword.info.match_type, segments.keyword.info.text,
metrics.absolute_top_impression_percentage, metrics.clicks,
metrics.cost_micros, metrics.impressions,
metrics.top_impression_percentage, metrics.video_views,
metrics.video_quartile_p100_rate, metrics.video_quartile_p25_rate,
metrics.video_quartile_p50_rate, metrics.video_quartile_p75_rate,
metrics.view_through_conversions FROM search_term_view WHERE
segments.date BETWEEN '2025-01-01' AND '2025-01-01' AND
campaign.id = '20534001755' AND segments.keyword.info.text = 'dagcrème
gevoelige huid zonder parfum' ORDER BY campaign.id*
*Keyword view:*
*SELECT keyword_view.resource_name, segments.date,
accessible_bidding_strategy.id, accessible_bidding_strategy.type,
ad_group.id, ad_group.type, ad_group_criterion.keyword.text,
ad_group_criterion.keyword.match_type, bidding_strategy.id,
bidding_strategy.name, campaign.id, segments.ad_network_type,
metrics.absolute_top_impression_percentage,
metrics.active_view_impressions, metrics.clicks,
metrics.cost_micros, metrics.impressions,
metrics.search_absolute_top_impression_share,
metrics.search_budget_lost_absolute_top_impression_share,
metrics.search_budget_lost_top_impression_share,
metrics.search_click_share,
metrics.search_exact_match_impression_share,
metrics.search_impression_share,
metrics.search_rank_lost_absolute_top_impression_share,
metrics.search_rank_lost_impression_share,
metrics.search_rank_lost_top_impression_share,
metrics.search_top_impression_share,
metrics.top_impression_percentage, metrics.view_through_conversions,
accessible_bidding_strategy.resource_name FROM keyword_view
WHERE segments.date BETWEEN '2025-01-01' AND '2025-01-01' AND
campaign.id = '20534001755' AND ad_group_criterion.keyword.text = 'dagcrème
gevoelige huid zonder parfum' ORDER BY campaign.id*
The keyword gives 800000 and the search term views gives 0.
Ad account id: 3896979811.
Please let me know if you need more info!
Kind regards,
SIebert Looije
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