Hi,

By reviewing your query, I understand that you are getting the error while 
adding a custom questions to a lead form asset through the Google Ads API. I 
would recommend you to add the custom_question_text field to a 
LeadFormCustomQuestionField through the assets.mutate operation through the 
Google Ads API to create the custom questions. Kindly note that the 
custom_question_text field is a string that contains the exact custom question 
field text (for example, "What kind of vehicle do you have?"). I would suggest 
you refer to the Add Lead Form Asset code example for creating the custom 
questions fields to lead form asset through the Google Ads API.

Also, you have mentioned that the query doesn’t return the list of custom 
questions. To investigate your issue further, please provide us with the 
complete API logs (request and response with request-id and request header) 
generated at your end.

You can send the details via Reply privately to the author option, or direct 
private reply to this email.

Thanks,

Google Ads API Team


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[2025-07-15 11:33:48Z GMT] This message is in relation to case 
"ref:!00D1U01174p.!500Ht01svNXa:ref" (ADR-00318348)

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