Hi,

Thank you for reaching out to the Google Ads API support team.

Please note that you can only exclude keywords at the campaign level, so you 
must specify negative = true on a keyword's CampaignCriterion. It is not 
possible to add a positive keyword via API at campaign level.

Hope this helps. If you have any more queries, please feel free to get back to 
us.

Thanks,

Google Ads API Team


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[2025-08-14 21:32:24Z GMT] This message is in relation to case 
"ref:!00D1U01174p.!500Ht01sz9hW:ref" (ADR-00329995)

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