Hi Khushboo, Thank you for reaching out to the Google Ads API support team.
Kindly note that it's possible to set these demographic values (Gender and Age) in the signal audience of a PMax campaign using the Google Ads API. An Audience is a reusable collection of focused segments, demographic targeting, and exclusions. An AssetGroupSignal lets you specify which Audience is most likely to convert for your AssetGroup. I would recommend you to refer to this documentation for more detailed information. Firstly, you need to create the demographics like age and gender using the AudiencesService method then later you need to pass the audience to the AssetGroupSignalService by passing it in the AssetGroupSignals method. However, I am sharing you the sample request and response logs for your reference: Adding the demographics like 'Age', 'Gender' using the audiences method: ========================================================================== Request Body: =============== POST https://googleads.googleapis.com/v21/customers/{customerId}/audiences:mutate?key=[YOUR_API_KEY] HTTP/1.1 developer-token: ********************** Authorization: Bearer [YOUR_ACCESS_TOKEN] Accept: application/json Content-Type: application/json { "operations": [ { "create": { "dimensions": [ { "age": { "ageRanges": [ { "maxAge": 64, "minAge": 18 } ] } } ], "assetGroup": "customers/{customerId}/assetGroups/{assetGroupId}", "name": "audience signal 34", "description": "audience group signal pmax campaigns3", "scope": "ASSET_GROUP" } } ] } Response: ========== HTTP/1.1 200 content-encoding: gzip content-length: 104 content-type: application/json; charset=UTF-8 date: Thu, 21 Aug 2025 06:08:29 GMT server: ESF vary: Origin, X-Origin, Referer { "results": [ { "resourceName": "customers/{customerId}/audiences/{audienceId}" } ] } Adding the demographic audience ID to the assetGroupSignals method: ==================================================================== Request Body: =============== POST https://googleads.googleapis.com/v21/customers/{customerId}/assetGroupSignals:mutate?key=[YOUR_API_KEY] HTTP/1.1 developer-token: ********************** Authorization: Bearer [YOUR_ACCESS_TOKEN] Accept: application/json Content-Type: application/json { "operations": [ { "create": { "assetGroup": "customers/{customerId}/assetGroups/{assetGroupId}", "audience": { "audience": "customers/{customerId}/audiences/{audienceId}" } } } ] } Response: ========== HTTP/1.1 200 content-encoding: gzip content-length: 128 content-type: application/json; charset=UTF-8 date: Thu, 21 Aug 2025 06:10:27 GMT server: ESF vary: Origin, X-Origin, Referer { "results": [ { "resourceName": "customers/{customerId}/assetGroupSignals/{assetGroupId}~{signal_id}" } ] } Note that I have added the Demographics for the 'Age' while creating the audiences. Similarly, you can create the 'Gender' demographic as well while creating the audiences using the Google Ads API. However, you should not include both the demographics 'Age' and 'Gender' using the AudiencesService method instead you need to create them separately. Using the asset_group_signal you can retrieve only the audience related information but it's not possible to retrieve the demographics. If you want to retrieve the targeted demographics to a particular asset group then you need to use the audience report. However, I am sharing with you the sample GAQL query as per your requirement: SELECT audience.dimensions, audience.id, audience.name, audience.resource_name, audience.asset_group FROM audience WHERE audience.id = {audienceId} You can use the search or searchStream methods in making the API calls while retrieving the data. Additionally, you can utilize the Google Ads Query Builder and Query Validator to build and validate the queries for retrieving the data from the Google Ads API. Thanks, Google Ads API Team Feedback How was our support today? [2025-08-21 07:41:01Z GMT] This message is in relation to case "ref:!00D1U01174p.!500Ht01u4pmR:ref" (ADR-00330580) -- -- =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ Also find us on our blog: https://googleadsdeveloper.blogspot.com/ =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ You received this message because you are subscribed to the Google Groups "AdWords API and Google Ads API Forum" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/adwords-api?hl=en --- You received this message because you are subscribed to the Google Groups "Google Ads API and AdWords API Forum" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. To view this discussion visit https://groups.google.com/d/msgid/adwords-api/kA4mk000000000000000000000000000000000000000000000T1C2OD00i4n0HPcpTkWzxtEhdEjWsw%40sfdc.net.
